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The evolution of the digital age has paved the way for manufacturers to adapt their retail channels by selling directly to consumers. But beyond the desire to drive more direct sales, what’s in it for manufacturers and B2B businesses?

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As recent events have caused major supply chain disruption with many physical stores abandoned, e-commerce has never been more under the spotlight. The double-digit growth the industry has seen over the last few years looks set to continue, while consumer demands for greater convenience and faster, accurate and on time deliveries are unrelenting and place almost intolerable pressure on retailers and logistics companies.

The retail sector is in a state of flux. Whilst eCommerce sales might still be surpassing all expectations, many retail stores are still closed, awaiting Government guidance as to when they might be able to open again.

With its new Memor 20, Datalogic comments that it is launching a PDA that empowers users in retail, field services, logistic environments and healthcare with a device that combines the best features of a smartphone with the highest standards of enterprise level devices.

Younger consumers in the UK feel more optimistic than those over 35 and are likely to be more willing to embrace the lockdown loosening when it happens. Retailers will be eager to bring shoppers back into their stores after weeks of being closed and those targeting younger consumers are likely to see footfall return more quickly than players aimed at the more cautious over 35s, says GlobalData, the data and analytics company.

Draper Tools, the hand and power tool distributor, is a family-run company that has been in business for just over a century and has more than 5,000 UK and overseas customers. Historically its customers have been mostly business-to-business (B2B) retailers and distributors but more recently Draper has also begun using its logistics platform to ship to consumers directly on behalf of its customers.

Retailers still operating online and distributing from warehouses during the coronavirus pandemic can now prevent people who are potentially infected with the virus from entering their premises, with the installation of remote, fever-detecting CCTV equipment.

What can retailers learn from the lockdown and could it be the death-knell of the store, asks Tania Oakey, a retail expert at software vendor Cegid?

Fluent Commerce, a provider of Fluent Order Management software, has announced a global partnership with commercetools – the headless platform for B2B and B2C commerce. 

In recent weeks Amazon has refocused its shipping efforts to essential items only - side-lining thousands of sellers who relied on the retail giant to fulfil and ship their orders.