Augmented E-Commerce: Boon to the Retailers

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How do you shop nowadays? 

We are pretty sure of what your answers are going to be – ONLINE! 

Similarly, how are your customers shopping from you? Are they not? Only because you still haven’t made a digital shift? 

We all are well aware of the ongoing pandemic situation, due to which every individual must maintain social distancing to protect oneself. But under these circumstances, how is a consumer going to purchase the essentials they need? 

It is precisely when businesses started adopting the online approach to make it convenient for their customers to shop. Not only this, but it also played as a magic wand for businesses as they began earning more and saving resources. 

Notably, app development also demands the integration of numerous technologies, which makes the overall experience much more comfortable. For instance, Augmented Reality-based apps enable consumers to try products virtually before making a purchase.

Imagine if every business starts incorporating AR technology into their mechanism, shopping will only take a few clicks, and you’ll be done. 

Undoubtedly, we’re still in the initial stage of the revolution, and businesses might take a while before completely getting the hold of such technologies. Some of the organizations are not opting for the same due to lack of knowledge, which is why we’ll be discussing the same in this article. 

About Augmented Reality and Augmented Shopping 

Augmented Reality is a mix of virtual objects laid on top of the objects that exist in the real world. In simpler words, the objects that already reside in the real world are augmented by computer-generated information. 

Talking about Augmented Shopping, it is an experience that allows customers to try on products and personalize the same as per their preferences. 

Augmented Shopping Benefits to the Retailers 

As we all know that customers can make or break a business. Therefore, it is essential to keep your customer’s choices in mind and offer what they are looking for. 

For instance, it became difficult for consumers to purchase products or services as the brick-and -mortar stores shut down temporarily. Therefore, businesses that recognized the need for technologies like AR in the initial stage have become popular brand names today. 

Are you planning to integrate AR into your business? YOU MUST, but before that, look at the advantages it has to offer:

Elimination of geographical barriers

Exactly when we needed a service that would let consumers shop efficiently using their internet connection, AR came into action. AR-based mobile apps can be downloaded by anyone around the world, eliminating geographical barriers. 

Customer Satisfaction 

REMEMBER, a customer will only come back for your services if you provide what they’re seeking. Providing a unique experience to your customers via your mobile app that uses technologies like these can perform wonders for your business. 

Differentiated Business Image 

Imagine the amount of attention you’ll receive upon offering an AI-enabled experience in a market full of people trying to sell their products.

Cuts Down Expenses 

Now that selling products online has become easier, it eliminates many additional costs, including real estate, infrastructure costs, etc. 

Popular Use Case of AR in E-Commerce 

Some of the top-notch use cases of AR in the E-commerce industry are as mentioned below:

Visualization During Pre-Purchase 

AR tech enables customers to visualize the products in their physical space to give them an idea of what the ordered product will actually look like. 

One of the popular examples is IKEA that introduced IKEA Place App, enabling users to visualize products at their home or office spaces. 

Personalization of Products 

Any company offering options to personalize their products for their customers will be able to build a solid consumer base than any other business. AR can let users try on products and make decisions according to the same. 

For instance, Sephora’s Virtual Artist App enables users to try lip shades and other makeup products to figure out what suits them the best. 

Boost in Shopping Experience with Gamification

Gamification, on top of letting users try products, is like the cherry on the cake. You might be familiar with the Topshop fashion retailer that became the first platform to let people try virtual clothing with gamifying. 

To Conclude 

As per research, more than one lakh stores are likely to leverage AR into their mobile apps by the end of 2022. Every business is trying hard to bring a unique element to its existing functionality and stand out from the crowd. 

Business owners can enhance the overall experience by building Augmented Reality apps and take their offline store to a whole new level. 

Are you keen to leverage the technology into your business mechanism and see how it works out for you? 

Talk to the professionals, and you’ll have the guidance you need! 

Happy innovation!


Ankit Singh

Ankit Singh is a seasoned entrepreneur, who has crafted a niche for himself at such a young age. He is a COO and Founder of Techugo. Apart from holding expertise in business operations, he has a keen interest in sharing knowledge about mobile app development through his writing skills.

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