How Small Businesses Can Take Advantage of Instagram Stories

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Due to this reason, businesses and brands are targeting their goals using Instagram stories. According to the stat, more than a million people are scrolling past their Instagram feeds every day.

Instagram stories are the new content delivery method that grabs users’ attention rapidly. Here are some super cool Instagram story approaches that actually work for which small businesses should adopt.  

Instagram Algorithm:

Instagram stories are an excellent way to connect your audience instantly. Story feeds also have a significant impact on the Instagram algorithm. Interaction between the user and your story feed will directly affect your rank on the Instagram algorithm. It considers all the responses that your Instagram story receives from the user. So, it is absolutely essential to make your audience engaging with your content on Instagram stories. As long as your post receives more interaction, it will be delivered in front of their story feeds.

Show Your Human Side And Company Culture:

Marketing the products and services on social media is a benefit for small businesses. That could be made easier through Instagram stories since billions of daily users on Instagram stories will help you reach them in seconds. Sharing the human side of your company is more critical in building trust. It helps to increase your fan base with an emotional relationship. Instagram stories are the best place to show your small business company culture. This idea will help you gain potential customers and clients to make them feel better working with you. 

Get Feedback And Drive More Engagement:

Use story polls and questions to gather feedback from your followers. Even people love to share their opinion when they know you are listening. It is an advantage of Instagram stories where you no need to wait for reviews on your other pages. Anyway, direct communication with your audience is quite an interesting strategy to bring Instagram story views. Relevancy is more considered for a positive engagement. Try to deliver better what exactly matches your small business to your audience.

Do Something Unique By Creating Meaning Content:

Some short and meaningful content gains you more views from your audience. Instant delivery of a message that is straight to the point can be done on Instagram stories. Views can be organically boosted when you get Instagram story views to increase your potential followers. People likely wish to know solutions for the problems that tackle your product. Explain tips, tricks, or either advice in the form of IGTV tutorials. Then promote them in your Instagram stories. Post consistently to appear frequently in their feed. It will automatically raise your engagement level to rank high on the Instagram algorithm.

Showcase Authentic Moments And Customer Takeovers:

Exclusive behind the scenes, showing off your product quickly, unboxing videos, teasing your upcoming launch are some special moments to excite your audience. Tell a story on your product and service and its real impact on your customers’ lives. Allow your fans to take over your account by sharing why they love your product. Customer to customer opinion is more in small businesses too. Sharing the authentic love that your fans have for your brand is a powerful content strategy more than anything else.


Instagram stories are the best place to showcase your expertise and all new aspects of your brand and product. Create content that will immediately pull your audience to view your story post. React and reply by thanking your customers for their immense support and love. Deliver what they exactly need to hear from you by understanding their requirements. Avoid boring and dull stories by using the all-new Instagram stories feature. Think outside the box to take advantage of the powerful Instagram Stories.

nancy john

Nancy John is a content writer who lives in Texas. She writes all things related to social media and has a great passion for music and continental cuisine.

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