6 Tips to Keep Customers Coming Back for a Great Retail Experience
Jul 09, 2019 Comments (0)
Do you know on an average loyal customer are worth the more from their very first purchase?
Letting people visit your store again can be tough as once you have got them through your doors you need to make sure by turning them into the loyal ones as it can be really beneficial to your profit sales. So, how to make sure that your customers are coming back to your store? Have a look at this article to figure out:
Keep in Touch
After the sale, it is necessary to devote resources to build a strong, ongoing relationship rather than just setting your sight on the next sale. You have a lot of opportunities and methods to develop relations, including being active on social media and distributing emails to clients with special promotions, incentives, and store news. Still, there is a fine line between getting in touch and becoming a nuisance. Make sure to deliver meaningful messages and communicate a clear purpose and benefit to your customers.
Reward customers with loyalty rewards
One of the best ways to surprise your customers and make them come back is by giving away loyalty points program. The program indicates that the customer can use their loyalty card whenever they shop from your store. On every purchase, they gather up points which can later be used in exchange for a discount after reaching some amount of points. It is a very simple idea that let consumers come back to your store and continue to spend more with you.
Opt for online marketing
You must have heard about omnichannel marketing and it gets definitely applied here. No matter if the customer is shopping in the store or looking at your social pages and surfing your website; you need to provide the same experience across each platform. By doing so, it helps you to define your brand and help the customer understand what they are expecting when they are shopping with you. When any customer visits your store, encourage them to sign up for email marketing so you can send over exclusive offers, discounts, and promotions. Make sure that your email marketing campaigns are aligned with the same messages which the customers find in the store.
Keep up the Online Brand Reputation
Again, this can go back to the online marketing but make sure to have a personality on social media which can really help to drive the people back to your store for local business pages on Facebook. You can also try to run contests on your social networks by letting your customers know about your latest event, exclusive offers and giveaway coupons to let the customers get informed about your latest deals so that they don’t miss out anything. This makes them more inclined to come and shop with you.
Offer Special Accommodations
Accommodating to your consumers can be a common sense but there is a little more you need to add which can make all the difference. For instance - people are spending more hours in cafes or restaurants because they are totally accommodating their customers by offering free Wi-Fi. But if you are thinking about your turnover then try to put some cap on how long a customer spends time in your store. Even offering chairs to sit can give an impression of accommodating your customer.
Make change a constant
We have seen the biggest of companies to lose the buyers if they fail to change with time and trends for instance - the world renowned mobile phone company Nokia lost its first position because of the failure to evolve. Your customers can get bored with seeing the same things as they want something new to keep them interested. It is the responsibility of the store owner to stay ahead with the latest technological changes and adapt to them. Also, in this era of mobile phones, businesses need to have mobile-friendly websites and applications for all platforms.
The top secret to make people come back to your store is to make them look forward to shopping within your store. It is all about building a friendly and worthwhile place to come and visit all of the above-given hacks that can actually help you do that! Keep learning!
Charles Richard works as a Business Analyst at TatvaSoft UK, a leading Software development company based in London. He has published authorship bylines in many major publications, including Big Commerce, Search Engine Watch, YourStory and more. Outside of the office, you can find him hanging with his friends, seeking out the next camping spot or consuming way too much coffee.