Tips For Designing An Online Portfolio Focused On The User Experience

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Developers, creative copywriters, screenwriters, marketing specialists and people from different careers decide to create an online portfolio.

They know that it is the first step to generate an online presence and that it is possible that they get work in their own locality or work for other countries as freelancers.

You should be careful when creating your online portfolio, from the first sketches of the layout to the writing and selection of content. Like many other websites, the goal is to achieve a good user experience and represent you as a brand. So both creativity and usability are important.

In this article, we focus on the usability of your online portfolio and we mentioned some tips to create a portfolio focused on the user experience.

The homepage should capture the attention of users

As on many other websites, the home page is of great importance as it is usually the first page that visitors see. This page, often, condenses relevant information of the diverse pages that conform the site as it is the case of newspapers and online magazines. In other cases, it can offer general information about the characteristics of a product or service and encourage visitors to discover all the features by using a call-to-action button or a link that takes them to the desired page.

In online stores, a slider is usually placed and users are invited to browse the store through call-to-action buttons in the images of the slider itself or links in other parts of the same page. So, as you see, the home page is important on any website.

In the specific case of online portfolios, you can choose to place a slider as many other pages do, but this will only work if you have enough projects so that the content is not repetitive. On the other hand, you can choose to place a brief presentation about yourself and what you do so that visitors will have an idea of the type of projects they will find on your site.

Keep in mind that it is quite likely that this is the first page they visit on your site, so make sure that it captures the attention of your users and encourages them to continue navigating through your portfolio.

Choose an appropriate layout according to the content volume of your portfolio

As you should know, you should only include your best works in your portfolio. In fact, the process of selecting projects for your portfolio must be done with the utmost care. Your portfolio should be as varied as possible so that your potential customers have an idea of your skills and how versatile you can become.

If you are just starting your career as a designer, then you probably do not have many projects to choose from. If this is the case, you must carefully select an appropriate layout so that your portfolio does not look empty or incomplete. For example, instead of placing them in a gallery with miniature views, you can choose to divide the screen in two and while the project photograph appears on one-part of the screen, details of the project can appear on the other part.  is not the only option that you have at your disposal and you can review other portfolios, as well as websites that present little content to have a clearer idea of the options available to you.

If you have enough projects, it is important to select an appropriate layout where your projects are properly organized. In this case, choosing a grid layout can be a good option, as well as offering galleries with miniature views.

Select a gallery that is easy to use

Apart from considering the general layout of the site, it is also important to consider the layout and organization of projects within the gallery area where your potential customers can access the data of each project. The most common way to present these projects is through miniature views on the gallery page itself and access the full project once the user clicks on any photograph. In this case, the thumbnails are only part of the original image, a representative part. In some cases, only the photograph is added, however, it is a good idea to include the project title below the thumbnail view.

Although the galleries with miniature views are quite practical, it may not be the ideal option if your portfolio has only a couple of projects. In these cases, linking the element "portfolio" or "gallery" to a slider of images may be the ideal option because there are not a lot of elements, it is easy to navigate using the arrows and the visitors won’t discover that your portfolio has few projects. The page won’t look empty or incomplete even if the visitors notice that you have only carried out a few projects.

Do not forget to place a contact form

The contact form is a common element on a large number of websites. Online portfolios are not an exception to the rule. With these forms, people can simply contact you from your own website and without having to access your email account to write a new message.

Likewise, a contact form can also include different fields so that potential clients interested in your work can ask questions related to a possible project and even request a budget for a project. In these cases, a contact form also saves you time because you should not exchange emails with your potential clients.

In conclusion

In an online portfolio, the main objective is to capture the attention of your users and focus that attention on the projects section. This is one of the most important sections of any online portfolio. It is important to highlight it adequately from the layout and photographs selection to the presentation of these photographs and additional information that you will place on the project. Remember to contact a web development company for your web projects.

Ricky Brown

Ricky Brown is an energetic content strategist and marketer at App Development Companies, the platform that helps you to find best IT Partner for your app, web and software requirements across the globe.

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