Proven Ways App Development Companies Can Improve Their Marketing Strategies
Sep 19, 2018 Comments (0)
Currently, there is a growing competition in the mobile landscape due to an overwhelming increase in the development of mobile applications.
Unfortunately, it is sad to know that not all mobile app development companies are making headway in the modern app world except those with strong app marketing will.
Despite facing the tough turf of the competition, it is, however, unbelievable to know that several app development companies are still expressing unnecessary reluctance in adopting effective marketing strategies. Basically, they make the error of leaving an app to itself after creating and uploading it to the app store. They fail to understand the power of marketing. No matter how awesome an app may be, such an app may get lost without anyone using if it isn’t properly marketed.
One thing every app developer must understand is that there is no way mobile applications can get automatic downloads (no not in this modern digital age) except effective marketing strategies are put in place. Why avoid marketing if you want to create awareness with your app? An app that is not properly marketed will have no one using it.
Getting a user to discover an app is a whole lot more challenging than the app development process itself. However, this can be much better handled if only you know the right marketing approach to apply. Here are some proven app marketing strategies, mobile app development companies can apply to succeed.
Identify your target audience
When it comes to marketing mobile applications, it is imperative for app developers and agencies to obtain a proper understanding of who they are reaching out to. One of the biggest mistakes many mobile app development companies make is that they fail to recognize who their target audience really is. Even when an app is marketed, it can barely survive in the ocean-like market of mobile applications if it is not marketed to the right user.
Getting downloads from everybody is not the right way to market an app. Knowing who your target audience is and how to reach them can go a long way in improving your app business. The target audience is the backbone of app marketing as everything depends on it, including the marketing message, app store description, app graphics, etc. First and foremost, app developers need to decide on who their ideal target user is before taking their app into the market.
To achieve this, there is the need to research the target market. Reaching everyone won’t help matters; ensure to identify the specific group of users who will benefit from using the product and create their profile. Also, remember to consider those important details that can improve your app strategies such as lifestyle, habits, psychographics, and demographics and define them. Rather than attracting every dick and harry, you stand to achieve a much stronger effect when you find your target audience and attract them.
Research your competitors
As earlier mentioned, ever since mobile app development came into play in the IT world, there has been a fierce competition which has only been growing stronger every moment. Interestingly, only those with solid marketing strategies can make it in the modern app world where there are millions of mobile applications striving for recognition. When it comes to mobile app development, app developers are required to understand the full scale of what they are going into before even making an attempt to get started.
One good way mobile app development companies can achieve their desired goals in the app world is by performing a credible competitor research. They stand to effectively communicate with their target audience when they learn about their competitors. No doubt, the current app market is deeply challenging and only those who can face up to its besetting challenges can make progress. Performing a credible competitor research will not only help to create better awareness but can also distinguish an app business from its competitors.
Interestingly, this kind of research can also be educative. It helps marketers to know what technique or approach they are lacking and how best to apply them to achieve credible results. A viable competitor research is necessary to enhance productivity and improve proper communication with the target audience.
Improve app visibility
No app can sell if it lacks proper visibility. In fact, any app that is not visible will not be downloaded. To this end, it becomes imperatively important for mobile app development companies to ensure absolute visibility of their app in its respective store. So, how can an app be made visible in the app store? Basically, this has to do with making an app rank higher in the search results of the app store in which it is located in.
Mobile apps will need to undergo an optimization process so as to be able to gain quality visibility in the app store. As a matter of fact, an app is much more liable to be discovered by potential customers when it ranks higher in an app store search results. Commonly known as App Store Optimization (ASO), app developers must ensure that their app meets the stipulated requirements necessary for gaining better recognition.
Ultimately, the core features and other essential functions of the app must be reflected in its screenshots while proper descriptions about the problems the app can solve are properly highlighted. Also, app developers must ensure that the app has a uniquely designed icon that reflects only its essence.
Consider creating viral video content
When it comes to app marketing the power of visual display cannot be underestimated. As one of the most popular forms of content marketing today, video has always proven to be a powerful tool used by app developers to not only spread the word about their mobile application but also explain more about its features. Mobile app development companies can achieve this by creating fun and interesting videos about their apps and getting on YouTube to upload content.
Kenneth Evans is a Content Marketing Strategist for Top App Development Companies, a research platform for top app development companies in USA, UK, India, UAE, Australia and around the world. He has been contributing to various blogging platforms and Forums.