Fuel provider Gulf optimises supply chain with Ortec

Fuel provider Gulf Oil has renewed its cooperation with Ortec, s supplier in resource optimization tools and consulting services. The cooperation between Gulf Oil and Ortec focuses mainly on the optimisation of supply chain processes and inventory management. Gulf Oil and Ortec have already been working together in a successful way for over 10 years.

Gulf Oil recently reported a significant cost reduction by using Ortec's demand forecasting and order generation software in combination with Ortec's route and distribution planning software. The optimum allocation of Gulf's vehicle fleet next to optimised orders generated on a just-in-time basis smoothen Gulf's daily operations and have resulted in cost savings, enhanced return on investment and increased customer satisfaction. "Ortec software taught us how to optimise our supply chain'', says Gulf's Logistics Manager Kirsten Vernimmen. "Ortec really encourages us to re-think the way we work and involves us pro-actively''.

"The most important gains of using Ortec´s solutions are advanced forecasting and optimised replenishment and delivery planning'', according to Kirsten Vernimmen, Logistics Manager at Gulf Oil. Another result of Ortec´s advanced forecasting solution is a better understanding of the customer's requirements and a considerable reduction in transportation cost. Vernimmen continues, "This enables Gulf to meet customer demands more proactively, determine (preferred) delivery days, plan routes over shorter or longer periods, define delivery zones, reduce the number of kilometers, work pressure and the number of planners, optimise the size of our vehicle fleet, and take for example seasonal fluctuations into account.

With the Ortec solutions at hand, Gulf can efficiently control the stock level at the service stations while simultaneously offering greatly enhanced service levels." When a delivery is made to a customer, the driver takes product stock levels (dips) before and after the drop and sends the data directly to the Gulf back- office and the Ortec software. Vernimmen: "These dips are used to determine the actual demand. As a result, sales data is instantly available to the back-office and used to generate the invoice immediately. Another great advantage is that safety stocks can be kept at a more realistic level and as such reduce excise taxes."

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