Storyblok’s CMS report finds 79% of companies are using AI-powered content tools


Storyblok, the content management system (CMS) category solutions provider, has released The State of CMS 2024 report to show how companies manage content today and what their content plans are for the future.

The report details the results of a survey commissioned by Storyblok of 1,719 CMS users across the US, UK, Germany, Netherlands, and Sweden.

Monolithic CMSs continue to hold companies back from delivering the content experiences customers expect on any channel. In fact, 81% of respondents use more than one CMS in their organisation, primarily to deliver content to multiple channels.

Meanwhile, 99% of those who switched to a headless CMS report improvements that come from managing content in one central location on a modern tech stack. The most common benefits are increased ROI (61%) and productivity improvements (58%).

Results like these are why 68% of users have migrated to a new CMS in the past three years, and why 74% of non-headless users say they are likely to switch to a headless CMS in the next two years.

The report also reveals much more data about the CMS industry, including:

  • The most common pain point users experience with their CMS is adding new technology, followed by security issues 
  • Security issues and a lack of features are tied for the most common reasons users migrate to a new CMS
  • Easier/improved content scaling is the most sought-after missing CMS feature, cited by 43% of the sample
  • 90% of respondents have more than one team using their CMS, which may explain why collaboration features are rated the most essential CMS function
  • AI-generated content is the most popular content management trend that users are actively interested in, followed by automation and personalisation
  • 79% of respondents use AI-powered content tools, while 74% report having company rules for AI tools

Dominik Angerer, CEO and Co-Founder of Storyblok, said: “A large CMS migration has been underway for years now, and our latest data confirms that it’s only going to accelerate. Companies are tired of being locked in to CMSs that don’t offer the flexibility, productivity and performance they need. The rise of AI is also pushing businesses to review their entire content strategy so they can be prepared for what’s next. Using a future-proof CMS is the best thing companies can do to deliver better content experiences.”

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