Syndeo unveils AI Experience apps for retail


Syndeo, the Conversational AI solutions provider, has launched its Experience Apps for Retail, designed to transform the way consumers shop and interact with their favourite brands.

This  suite of Generative AI applications for retail marketing, sales and service is designed to enhance the shopping experience for consumers and provide invaluable benefits to online retailers.

Leveraging recent advances in large language models and equipped with sentiment analysis, context awareness and robust guardrails, Syndeo Experience Apps for Retail are claimed to enable online retailers to increase leads and supercharge sales conversions. Additionally, they are claimed to elevate customer satisfaction and loyalty to new heights.

Syndeo’s Experience Apps for Retail are available for every part of the customer journey and represent a significant leap forward in the world of online shopping, providing consumers with a personalised and engaging shopping experience while empowering retailers with the tools they need to excel in a digital age.

These conversational apps provide consumers with personalised shopping recommendations and assistance, making their online shopping journey feel like a visit to their favourite bricks-and-mortar store. Retailers can engage with customers in real-time across the digital channels of their choice offering product suggestions, answering questions and providing support through seamless AI-driven interactions.

Rodney Hassard, VP of Product and Partner Engagement at Syndeo, expressed his enthusiasm about the launch, stating, 

“We believe that Syndeo Experience Apps for Retail will enhance the online shopping experience for consumers while empowering retailers to achieve unprecedented success. Our technology goes beyond personalisation, it offers a dynamic and responsive shopping environment across marketing, sales and service that adapts to each customer’s journey, ultimately boosting sales and enhancing customer satisfaction. We eagerly anticipate the transformative impact these apps will have on the retail landscape.”

An example of an Experience App is the Product Recommendations App. This recommends products to consumers based on their previous browsing history and preferences. Alongside this it helps to educate and reassure consumers about their purchase and can summarise third-party product reviews. Another exemplary app is the Cross-sell and Up-sell App which looks at the customer’s budget and recommends related products. These products are then shown on a carousel within the chat window on a web page or messaging channel.

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