Creed Foodservice adopts Microlise solutions to streamline operations and enhance customer service


Microlise Group, the global provider of innovative technology solutions, has announced the adoption of its software by Creed Foodservice, the UK provider of high-quality food & beverage products to the catering industry. 

Using the Group’s innovative solutions, Creed aims to enhance its delivery processes, elevate customer satisfaction, and embrace a more efficient, technology-driven operation.

By incorporating the Group’s Journey Management & ePOD modules, Creed plans to empower its drivers by providing a cutting-edge tool that will enhance the entire delivery experience. With full sign-on-glass functionality and image capturing capabilities, ePOD will enable drivers to execute tasks seamlessly while on the road, reducing paperwork and streamlining operations. 

Adoption of the Group’s Journey Management technology will also have a positive impact on customer experience. Creed will be able to provide accurate Estimated Time of Arrival (ETA) data to its end customers, keeping them informed about their deliveries and departure status. By embracing a more transparent and real-time communication approach, the company aims to significantly enhance its customer relationships.

Furthermore, use of the Group’s solutions will support Creed’s commitment to minimising its environmental footprint. By reducing the reliance on paper-based processes, use of its technology will contribute to a more sustainable and eco-friendly approach to Creed’s daily operations. The use of Microlise's comprehensive reports and data solutions will also play a pivotal role in the company’s strategic decision-making. By leveraging data insights, it will refine its customer portal and enhance internal processes, fostering continuous improvement and growth.

Speaking on the new partnership, Ian Kirkwood, Head of New Business at Microlise Group, said: “We are thrilled to be chosen as the technology partner by Creed Foodservice. By adopting our advanced Journey Management & ePOD module, Creed will be able to optimise its operations, improve customer communication, and enhance overall efficiency. 

“We look forward to supporting Creed on its journey towards a more streamlined and customer-centric operation.”

Richard Frost, Creed’s Head of Operations, added: “Creed was looking for a partner to improve our customers' service experience by being easier to do business with. In addition, to enhance our own efficiencies, while reducing the cost and environmental impact of our operation.   

“By implementing an EPOD (Electronic Proof of Delivery) and tracking system that uses the latest technology to provide real time visibility of the delivery against schedule. To capture and retrieve proof of delivery, for every delivery.

“Working with Microlise has been a great experience and we look forward to developing further solutions and our relationship into the future.”

Other key elements of the partnership include the adoption of Co-Pilot, a comprehensive navigation and live traffic solution, and x87 Zebra TC26 Devices.

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