magLabs relaunches its seamless workflow tool as Larch


magLabs has rebranded and relaunched its seamless workflow tool as Larch.

Larch, previously known as MYBRANDSTREAM, is a cloud-based marketing operations platform that is claimed to simplify project management and facilitates collaboration to deliver retail and brand-based marketing projects.

Claimed to be easy-to-use, flexible and scalable, Larch can be customised for any workflow or process.

The rebrand comes at a significant time for magLabs and Larch as the company launch its product globally.

At present, Larch is used by some leading UK retailers to manage their process and project life cycles, enabling them to work more collaboratively and efficiently with internal teams and external agencies.

This smart platform is fully configurable and can be optimised and set up around companies’ existing processes and procedures, or alternatively companies can leverage the system’s best-practice processes and configurations out of the box.

Matt Cooper, magLabs’ MD, says: “Our team has over 16 years’ experience working with some of the UK’s leading retail and FMCG companies and we’ve taken our knowledge and insight to build Larch which can be delivered out of the box, with some customisation or fully customised.

“Our team understands that flexibility, scalability and 24/7 support are important to many of our clients and are therefore key components of our service.”

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