MPM Products Ltd selects Relex Solutions to provide demand and supply planning to support its growth journey


Premium natural pet food company MPM Products Ltd will partner with unified supply chain planning solutions provider Relex Solutions to improve its forecasting and inventory planning capabilities.

The Relex solution will service MPM Products Ltd across its six distribution centres and global supplier base to improve availability, optimise inventory levels, and ensure more efficient use of working capital. The pet food company sells market-leading brands Applaws, Encore and Reveal globally through grocery and specialty retailers, many of which use Relex to run their supply chain planning and replenishment processes.

MPM Products Ltd sought a new solution to automate and improve its ways of working. The company prioritised finding a solution that supported the planning of a worldwide customer and supply network and various sales channels. Relex

Solutions was a natural partner to select for planning process optimisation to help MPM Products Ltd. serve leading retail brands across the world. As an added bonus, many of the company’s retail partners were Relex clients and already shared their Relex forecasts and plans with MPM Products Ltd.

“We are on a growth track in our business and want to build capabilities for future,” said James Bracewell, COO for MPM Products Ltd. “With Relex Solutions and its proven solutions for retail driven supply chains, we look to enhance our ability to tame the current challenges in global supply chains and continue serving our clients optimally as we scale.”

“CPG brands today are dealing with rising costs, changing consumer behavior, and supply shortages,” said Jukka Uskonen, VP, CPG at Relex Solutions. “We’re excited about our partnership with MPM Products Ltd and look forward to supporting its business. Our demand sensing and demand shaping capabilities will unlock further value from the retailer-supplier collaboration already taking place between MPM Products Ltd and its clients.”

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