Dutch retailer Blokker expands cooperation with JD.com’s Ochama to add 50 stores as Ochama pick-up points


Ochama customers can now pick up their orders at an additional 50 Blokker stores in the Netherlands. The expanded partnership reflects the successful pilot project launched in May 2022 between Ochama and the Dutch non-food retailer to open third-party Ochama pick-up points in offline Blokker stores.

All the new pick-up points are located in city centers and on shopping streets, with easy access to shoppers. Supplies are made directly from Ochama's distribution centre.

"And it won't stop there," said Jeanine Holscher, CEO of Blokker. "We expect to set up Ochama pick-up points in many more stores in the coming months." According to Jeanine, this cooperation fits well with the changing role of Blokker in the shopping scene.

"Costs are getting higher and we see people's shopping behavior changing," she added. “We are responding to this by giving a new role to our stores. For example, we are shipping more and more online orders through the store. And by setting up Ochama pick-up points in Blokker’s stores, we are adding even more relevance to our stores and additional traffic directed from Ochama’s webshop and app."

Jeanine believes that in doing so, Blokker’s assortment is seamlessly connected with Ochama's assortment, creating an optimal and omni-channel shopping experience to provide satisfying shopping experiences for customers.

"We are honored to expand the cooperation with Blokker in bringing more Ochama pick-up points to its stores to enrich the shopping scenarios for customers in the Netherlands," said Pass Lei, a senior executive at Ochama. "Through the cooperation, customers will be able to get the things they need when they need them the most with a hassle-free shopping experience."

Blokker has a network of more than 400 stores in the Netherlands including more than 50 franchised stores, and a webshop with an assortment of more than 500,000 items.

As an innovative retail brand launched by retail giant JD.com in 2022 in Europe, Ochama offers a one-stop omnichannel shopping experience for both food and non-food products such as home appliances, home living, electronics, fashion and more.

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