FANUC support helps Samey Robotics to improve fresh fish supply chain


A 22-year partnership with leading industrial robot manufacturer FANUC has been hailed as a key factor in Icelandic firm Samey Robotics’ role in improving the international supply chain for fresh fish.

Specialising in the design, manufacture and installation of bespoke automation for the food processing industry, Samey Robotics has delivered over 150 projects across 10 countries including Iceland, Norway, the Faroe Islands and the UK.

At the heart of many of its tailored solutions is FANUC’s M-410 series of industrial palletising robots, known for its ability to handle heavy items, such as pallets of fresh produce. With over 100 FANUC M-410 robots already purchased by Samey Robotics (including 25 in 2021 alone), the company currently has a further 25 on order.

“We know we can trust FANUC products to deliver time and time again in harsh operating environments while handling delicate and high-margin fresh produce,” says Kristjan Karl Adalsteinsson, Samey Robotics’ Chief Sales & Marketing Officer.

Just-in-time supply chain

Samey Robotics was founded 32 years ago, just south of Reykjavik in Iceland; a country renowned for its seafood. During this time, the company has built a reputation for delivering robust robotic systems that promote the safe, efficient and fast handling of fresh fish.

Blazing a trail for other food sectors to follow, Samey Robotics has revolutionised the fresh fish supply chain, with distribution handled by automated centres supported by robotics. In many cases, fish may be landed, processed and shipped to the customer within just 24 hours, meaning every second counts.

“An order can be placed in London, logged onto one of our customers’ operating systems in Iceland or another coastal country, and a robot will automatically start feeding the raw produce into the production cell,” explains Kristjan. “In less than an hour, it will be palletised and on its way to being shipped, without anyone having to send an email, take a phone call or make a decision as to when to start or stop the system. The whole process, from order to delivery, is fully automated.”

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