TradeBeyond enables ESG within Wünsche Group


Standardising the complex business processes of any one business is hard enough, but when your business consists of over fifteen dynamic companies trading across multiple verticals around the world, it is another story.

That was the challenge facing Wünsche Group, a family owned B2B trading group consisting of 15 trading companies spread across the globe, with ten international sourcing offices.

Each Wünsche company had its own process flow with little standardisation, limited transparency, with limitations on collaboration across the entire organisation. The Excel spreadsheets and other local tools the company relied on could no longer handle the sheer volume of products and orders the business manages, which includes everything from non-food to food, apparel, textiles, electronics, consumer goods and many more categories. 

Wünsche needed far better transparency and collaboration within its organization to keep up with growing demand, but it did not have the tools to digitalize such a large operation with its tremendous complexity. 

Those challenges were compounded by tightening supply-chain regulations across Germany and Europe. Ahead of the German Supply Chain Act, which is set to go into effect in 2023, Wünsche needed an end-to-end solution to optimise its critical processes, and it needed one that put corporate responsibility front and center. 

The TradeBeyond Solution

TradeBeyond provided Wünsche with a true end-to-end platform, and a streamlined system for managing the company’s many divisions and tracking the more than 1000 production facilities it uses worldwide. TradeBeyond’s critical path management tools and real-time reports guarantee the entire Wünsche organisation works from the most current information. The software handles Wünsche’s complete product lifecycle and supply chain processes, from product development, sourcing, quality, vendor management, shipping, and logistics.

“It’s a privilege to work with an organisation such as Wünsche that is so committed to making operational improvements in a systematic way,” said Michael Hung, CEO of TradeBeyond. “While many retailers and trading companies face similar challenges, our implementations are much smoother when our customer has the kind of long-term vision and sustained focus that Wünsche brought to the project.”

Wünsche also took advantage of one of TradeBeyond’s latest innovations, a BSCI interface with amfori. The interface synchronises all BSCI audit reports and results to Wünsche’s TradeBeyond platform in real time. Wünsche buyers, merchandisers and compliance management officers are aware of any BSCI status updates without having to manually access the amfori portal. TradeBeyond automatically cross checks any orders and shipments and notifies key members of potential compliance issues.

The Results

TradeBeyond has supported Wünsche’s continued growth. Wünsche is onboarding new companies faster and accommodating more orders and greater SKUs. 

“With TradeBeyond, Wünsche Group now has clear transparency and is better connected across the entire organisation all around the world,” says Wünsche’s Director of Organisation & Process Management Nikolaus Eberhardt. “We can all see how the divisions smoothly collaborate and work more efficiently together in an increasingly complex environment.”

TradeBeyond’s amfori interface has been a hit with Wünsche’s customers, who are comforted knowing that the products they buy meet their expectations of sustainability and responsibility. “Now we can prove that if you purchase from Wünsche, we’re guaranteeing those products meet a high standard and all necessary regulations,” says Eberhardt.

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