6 Challenges That All Businesses Face and How To Overcome Them


By Rosana Beechum, freelance writer.

Learning how to take your business to the next level can be challenging. The process of growing a business comes with many hurdles for business leaders. Most businesses will experience similar everyday challenges as they grow, such as customer service and recruitment. This article will discuss six of them in more detail and give some top tips on how to overcome them.

Customer Service

As CEOs scale their business, they must pay close attention to customer service. How will you retain your existing customers? How will you attract more to your brand? These are important questions that need to be asked. To overcome the problem of maintaining loyal customers, businesses need to prioritise excellent customer service, and give the customer a positive experience that they will remember. It’s all about going the extra mile. For example, if you work in sales, have follow-up calls with clients to give them updates and talk through how you can further help them in their business. If your brand has clothing stores, ensure your staff are trained to help shoppers find an outfit. There are plenty of customer service tips online that business leaders can start to put into practice. 


One common challenge that most businesses face falls under recruitment. How do you find and retain top talent in the industry? Many businesses spend time training employees - for them to leave further down the line. Business leaders can overcome this issue of wasted time by creating a desirable workplace culture. Show prospective candidates that you care about your current employees. Promote inclusivity and diversity. Promote your company’s goals during the recruitment process. You also need to show your current employees that you appreciate them too. Employee recognition programmes are an excellent place to start. Recruitment is a long process. However, companies can retain a loyal team with the right attitude towards their employees. 


Entering the global marketplace is an exciting step for most business owners. Although many aspects of the business change, it is  a positive experience overall. For example, globalisation promotes diversity in the workplace, however it also brings challenges: language barriers and different cultures being  two of the most common. A business must learn how to transition overseas successfully. Educating your employees on business, international relations, and the political economy could help with this. Take a look at this course by LSE which aims to educate CEOs and managers or anyone involved with international business or trade on the relationship between international relations and business. An online course such as this is just eight weeks long and the lessons it teaches are valuable in helping business leaders overcome globalisation challenges. 

Maintaining a Good Reputation

Reputation can make or break a company. Some businesses may struggle to overcome their bad reputation online. Numerous negative reviews from past customers can affect the business moving forward. Luckily, there are some things all business leaders can do to turn this around. Focus on your customers, and don’t be afraid to go the extra mile. Offer customer support around the clock, so there is always someone on hand to answer queries. Offering rewards for customer loyalty is also a great place to start. Create a mailing list and send out coupons in return for an online review. This is a great way to bring in some more positive reviews. 


Poor communication can put a financial strain on any business. Unfortunately, it is a challenge that most leaders face. If employees do not feel like they have a voice within the company, this can lead them to feel undervalued. Rather than communicating how they feel, they are more likely to keep it to themselves. This will negatively impact motivation, which will dramatically affect workplace productivity. The solution is to invest in the right communication software. Video conferencing tools and email allow employees to communicate effectively with their colleagues, regardless of where they work. You can find a list of the best communication software online. Managers can also implement communication strategies like an open-door policy. This encourages staff to reach out to them. 

Creating Effective Marketing Campaigns

Marketing is an essential aspect of any business looking to grow. It helps to increase sales and generate content engagement. However, one challenge most companies face in marketing is failed marketing campaigns. Marketing campaigns allow businesses to promote their products. They take a lot of time, planning, and money to get right. Failed campaigns can put a huge dent in a company's budget. So, what's the solution? Precise planning and organisation. A successful marketing campaign cannot be rushed. Start by determining your goals and budget for the campaign. Identify the target audience and use this information to create your campaign message. Once you have developed your media strategy, you can take the necessary steps to implement your campaign. Track and analyse results to identify which areas of the campaign were the most successful.

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