Brother UK partners with Newland EMEA to showcase next-generation warehouse tech at IMHX


Business technology solutions provider Brother UK is partnering with fellow Auto-ID vendor Newland EMEA, to showcase the latest in print, scan and barcode technologies for warehousing and logistics at the upcoming IMHX show.

The companies will demonstrate a number of applications and solutions, including LabelGenie - a new cloud-based labelling platform designed for warehouse environments.

LabelGenie is engineered to be hardware agnostic, which means firms can print multiple labelling formats, including dispatch, product identification and barcode and location labels, from any printing device that can connect to the internet.

Brother says that the new solution will help supply chain operators print accurate labels faster, and speed-up their processes by cutting down on device and labelling set-up times

The IMHX Logistics Solutions Show, taking place at the NEC Birmingham on 6-8th September, is the UK's leading intralogistics event for professionals who are involved in the handling, movement or transportation of goods throughout the supply chain.

The partners will also showcase a simple app-based mobile scan and print solution that links Newland Android devices to Brother print devices, manufactured by supply chain solutions provider Dakota Integrated Solutions.

Brother UK provides label print and Auto-ID solutions to support businesses across the supply chain, from warehousing and distribution centres to fulfilment, sortation and the final mile. Newland builds scanning and barcode technology and distributes across 60 countries worldwide.

Gary Morris, Senior Manager for Specialist Print Solutions at Brother UK, said:

“Despite the sharp growth in spending on warehousing space starting to cool, there is no doubt that companies must continue to adapt their supply chains to increase the capacity for next day and same day fulfilment and to build margins where they can.

We know that these businesses need to improve elements of their operations to boost speed and productivity. The integrated, digital solutions we’re showcasing at the IMHX event are designed to tackle those challenges, while helping supply chain professionals make progress on their digital journeys.”

Peter Sliedrecht, CEO at Newland EMEA, said:

“The IMHX show marks a vital date in the calendar to showcase new technologies to businesses across the warehousing and logistics space, and to help them find the right digital solutions to help speed-up their management and inventory processes to create new efficiencies and boost their productivity. We’re looking forward to partnering with Brother and speaking to attendees about the best end-to-end print and scan software solutions on the market.”

For more information on Brother’s Specialist Print Services solutions, please visit:

For further information on Newland EMEA, please visit:

Or contact: Stacie Adams, Marketing Director, Newland EMEA

Tel: +31 (0) 345 87 00 33

About Newland:

Established in 2009, Newland EMEA (Newland Europe BV) makes scanning simple. A leading player in the global AIDC industry, we create 1D and 2D data capture & collection devices accessible to businesses of all shapes and sizes.

At Newland, we build our products from the ground up. Our product range consists of stationary & handheld scanners, mobile computers, micro kiosks and tablets, and OEM scan engines. All based on our UIMG image technology and 2D decoder chip.

Headquartered in Culemborg, the Netherlands, Newland EMEA supports our local teams across Europe, the Middle East, and Africa. With over 500+ partners in EMEA, our extensive network of distributors and resellers offer products and services locally in 35+ countries.

Newland EMEA is a member company of Newland Auto-ID Tech, a subsidiary of Newland Digital Technology Co. Ltd.  A public company listed on the Shenzhen Stock Exchange (ticker SZE-000997). Newland Digital Technology has over $1B in annual global revenue and 5,000+ employees, specializing in technology research and development, manufacturing and product management, data collection, mobile communication, and payment devices. With over 20 international patents and 500+ intellectual property rights, Newland is the 4th most prominent brand in AIDC technology and the 2nd largest global provider of EFT-POS terminals.

Newland EMEA thrives on a simple mission: to make everyday tasks easier, faster, and more intuitive through our products and partnerships.

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