TSC Printronix Auto ID promotes media specialist to EMEA to boost awareness of its consumables capabilities


Matching labels and other media to the demands of industry applications is something Neil Baker has been doing for over 20 years. 

His recent promotion as TSC Printronix Auto ID’s EMEA Product Manager Consumables will see him sharing that knowledge wider, on both specific media projects and with thermal printing hardware sales. 

Neil has been working for TSC Printronix Auto ID since 2017, managing sales in the UK, Ireland, South Africa and BeNeLux. His familiarity with the company’s printing hardware, combined with some 20+ years’ global sales experience in the labelling and auto id industry, make him ideally placed to grow the consumables division and increase its profitability across the whole of EMEA. He’ll not only be overseeing existing supplier relationships but will also be building supplier infrastructures where none exist within the region.

“It’s rewarding to be given this new responsibility within the company. Over the years I’ve acquired a real understanding of label materials and advising customers on the best media for their specific applications.”

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