Domino Printing Sciences supports manufacturers in the move towards 2D codes

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Increasing demand for product data is driving the need for 2D codes, which are expected to join linear barcodes at the point of sale within the next five years. The growth in 2D codes can present huge opportunities for brands, who must now ensure that their coding and marking capabilities are designed to work in this data-rich world.

Lee Metters, Group Business Development Director, Domino Printing Sciences (Domino), comments: “Society has woken up to the use of 2D codes on a global level. Consumers are now more adept at using 2D codes, due in part to the normalisation of 2D scanning facilitated by the COVID-19 pandemic.

“In addition, we have already seen 2D codes used, with great success, in the pharma market, with legislation including the EU’s Falsified Medicines Directive (FMD), the United States’ federal Drug Supply Chain Security Act (DSCSA), and Russia’s Chestny ZNAK regulation requiring item-level serialisation of products via 2D codes.

“This success can now be replicated in other industries to bring a greater wealth of product data to consumers, retailers, and everyone involved within global supply chains.”

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