Geek+ and Boreal upgrade supply chain at SP Digital with automated mobile robotics


Geek+, the global autonomous mobile robot (AMR) provider, has announced its continued expansion in South America with the successful deployment of AMRs at SP Digital, the e-commerce company for computer hardware and gaming products in Chile.

The project will provide SP Digital with the capacity to support its rapid business growth during peak season. The solution was implemented in collaboration with Boreal, a key provider of mobile solutions in Latin America and a strategic partner of Geek+’s AMR solutions.

Boreal, with remote support from Geek+, was able to quickly implement AMRs to upgrade SP Digital’s supply chain and logistics.

“We are excited to see Boreal leverage our picking solution to support a leading e-commerce company like SP Digital with the efficiency and accuracy needed to expand its business,” said Randy Randolph, Senior Director Channel Relationships, of Geek+ America. “By integrating our AI-driven AMRs, SP Digtial can optimize its warehouse operations, respond to rapid changes in order volume, and continue to provide accurate deliveries during peak season.”

In light of a surge in online shopping trigged by the COVID-19 pandemic, SP Digital has faced unprecedented challenges and massive spikes in demand. In order to improve operator picking efficiency and warehouse throughput, the company digitalized its supply chain with Geek+’s picking solutions. By integrating smart AI technologies and advanced picking robotics, SP Digital is now able to optimize warehouse operations, achieve maximum picking efficiency, and meet increased consumer demands. 

Diego Santander, CEO of SP Digital, said, “For us, implementing the Geek+ robotics systems in our value chain is an important step on the path towards enriching and strengthening the services we offer our clients. In a crazy, dynamic, and changing world, the only accurate compass is people.  Listening to your customers it is always a successful and enriching exercise. We are very satisfied with the work done together with Boreal and Geek+ robotics. We look forward to continuing to collaborate and expand the range of solutions.”

Roberto Fuhr, CEO of Boreal Technologies, also commented that “SP Digital is a great example of the successful implementation of autonomous mobile robots by Boreal with remote support from Geek+. We are very happy to have collaborated with our collective teams that provided the comprehensive automation capabilities, and we appreciate the opportunity they gave us to automate current and future operations."

With pandemic-induced changes in consumer shopping, Geek+ will continue to work closely with SP Digital to enable fast and agile order fulfillment and will collaborate with Boreal to support e-commerce retailers overcome warehouse challenges across South America. 

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