B2M hires industry leaders to meet increasing demand for mobile analytics

B2M Solutions, the enterprise mobile device analytics company that delivers real-time actionable insights, has announced the appointment of Gary Lee as Chief Revenue Officer and Nassar Hussain as Senior Sales Director.

The new additions come as B2M leads a massive disruption in the enterprise mobility market. By providing enterprises with real-time actionable insight, B2M enables organisations to optimise business critical mobile devices to deliver game-changing service levels across their business.

B2M's Elemez mobile analytics platform, which recently extended support to Apple iOS, now has more than one million subscribers.

Lee joins from US-based enterprise mobility solutions provider Stratix, where he was Chief Solutions Officer. He has more than 30 years' experience in global technology roles and will take responsibility for global sales and marketing at B2M.

Hussain joins from mobile device management software company SOTI, where he was EMEA Managing Director. He was SOTI's first UK employee and built a team across Europe securing major deals in the UK and mainland Europe and doubling sales year over year.

"I'm delighted that Gary and Nassar have joined B2M at such an exciting time for us. Enterprises are looking for new ways to maximise their investment in mobile technology, improve customer experience and gain competitive advantage – all of which we can deliver. The opportunity for B2M to provide enterprises with the real-time information they need about device health and performance is huge," commented B2M Founder and CEO Julie Purves. "Gary has a proven track record of identifying enterprise mobility trends and driving revenue growth, while Nassar has consistently built successful sales strategies in the mobile device management market."

Lee said: "B2M goes above and beyond what mobile device management (MDM) and enterprise mobility management (EMM) tools are capable of. B2M's real-time actionable analytics, based on machine learning and big data, gives insight into how well the mobile estate is performing. This allows enterprises to understand how well their mobile devices and applications are working and easily identify and address problems or potential problems before they have a negative impact on both workers and line-of-business.

Hussain added: "I have always been inspired by B2M's forward thinking into how analytics can really help businesses who rely on mobile technology to keep their devices working so they last a full shift, every shift. I'm really excited to be part of the team leading the disruption of the enterprise mobility market."

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