Brother UK launches label printers for resellers to tap into e-retail growth

Business technology solutions provider Brother UK has launched two new label printers to help resellers support retail businesses in improving efficiency and productivity, as ecommerce demand grows.

The online channel is expected to grow to 18.5 per cent of total retail spend by 2022*, and as customer demand grows, the new QL-1100 series is designed to help busy workers to cut time and improve organisation when producing shipping labels.

The four-inch print size, achieved with the new DK11247 and DK22246 rolls, means shipping labels comply with the size requirements for Royal Mail, FedEx and various online retailers, so users don't need to spend time correcting incompliant labels. The new models also feature quick print speeds at 110mm per second.

The series, consisting of the QL-1100 and the QL-1110NWB models, also helps sellers sending products to Amazon warehouses be more streamlined, with a unique crop-print function that is compatible with Fulfilled by Amazon (FBA).

The new label printers can also help users be more productive by keeping labels in the correct order of print. The QL-1110NWB model also supports flexible workforces with additional connectivity options including Wi-Fi, Wired Network and Bluetooth functionalities, including MiFi (Made for iPhone, iPad and iPod) so labels can be created using smartphones, tablets, PC or Mac. Both models feature USB and USB host connectivity.

Ioana Nitu, labelling product manager at Brother UK, said: "We're launching the QL-1100 series to help resellers tap into the growing demand for label printers on the back of the rapidly expanding e-retail market.

"The share of third-party sellers on the Amazon platform increased to 51 per cent in Q4 2017, an increase of eight per cent on the same period three years ago**. Meanwhile, eBay has seen its active users jump from 90 million to 170 million between 2010 and 2016***.

"As this market expands further, so does the requirement for shipping labels. The new QL-1100 series can solve the labelling pain points of everyone from individual sellers to large retailers when shipping goods."

*According to Key Market Insights.

** According to Statista 2018, based on paid units.

*** According to Statista 2016

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