Euclid Analytics, the retail analytics and omni-channel engagement solutions provider, has introduced Euclid Traffic, delivering best-in-class person counting technology coupled with a simple-to-use dashboard.
Euclid Traffic enables retailers, malls and restaurants to compare traffic across locations, staff locations more effectively based on visitor flow, and evaluate the impact of marketing campaigns on traffic. When paired with Euclid's Wi-Fi analytics and engagement platforms, Euclid Traffic delivers the most comprehensive customer behavior and insights solution in the industry.
With this launch, Euclid is teaming up with Xovis, a leading systems developer for people counting solutions. Currently in deployment across 100-plus locations, this collaboration expands Euclid's hardware-agnostic software platform to support Xovis 3D person tracking and counting sensors to improve conversion rates and marketing effectiveness.
"We are excited about collaborating with Euclid Analytics, and supporting Euclid's Traffic solution which delivers absolute visitor traffic count for retailers," said David Studer, co-founder and CEO of Xovis. "We are confident that the innovative combination of the Xovis product offering with Euclid's powerful data science, Wi-Fi analytics and simple interface brings to market an enhanced customer behavior and actionable insights platform to drive personalization in the retail market."
Xovis 3D person tracking and counting sensors support a wide range of retail analysis applications like retail, building management, public transport and security.
Xovis' technologies provide the optimal sensor model for every area/height scenario, from a high-ceiling shopping mall to a low-ceiling store. The multisensor technology ensures visibility beyond the range of just a single sensor. The plug-and-play wizard and API allow for the fastest sensor setup experience.
"Marketing impact, conversion rates and staffing are all important metrics brick-and-mortar retailers rely on," said Brent Franson, CEO of Euclid Analytics. "But they're impossible to evaluate without the simple but fundamental foundation of operational insight: people counting. Integrating Xovis' innovative 3D person tracking and counting sensor technology with Euclid Traffic enables us to deliver a compelling and cost-effective solution for retailers, malls and restaurants."