Zebra Technologies Corporation, provider solutions and services that give enterprises real-time visibility into their operations, has announced that through a collaboration with Google, the Zebra MPact beacon portfolio now supports the Eddystone protocol, an open beacon format that supports Android and iOS devices.
Eddystone is a scalable Bluetooth Low Energy (BLE) beacon format that supports more effective mobile marketing engagement by allowing marketers to reach shoppers, guests and diners via the Chrome browser on any Android or iOS device.
By using Zebra MPact beacons, mobile marketers will now be able to easily engage with any customer who has a Chrome browser installed on their mobile phone running Android or iOS.
As retailers increasingly look for secure methods to protect customer privacy, Zebra’s support for Eddystone will allow the delivery of a more secure beacon signal while enhancing the personalised shopping experience.
MPact is the only indoor locationing platform to unify Wi-Fi and Bluetooth Smart technology, improving locationing accuracy while allowing marketers to capture more analytics and insight to take the next best action to serve shoppers at any time during their visit. Now with Eddystone support, MPact beacons provide increased access to consumers.
Jill Stelfox, vice president and general manager of Location Solutions, Zebra Technologies, said: “Retail and hospitality organisations are in constant pursuit of ways to improve customer engagement, prioritizing a high-touch, personalised experience for the shopper by strengthening the relevance and effectiveness of mobile marketing interactions.
Zebra is an innovation leader in BLE and location technologies. By supporting the Eddystone protocol, the MPact portfolio will help retailers, hoteliers and restaurateurs increase meaningful interactions with their customers while simultaneously improving privacy and security during the user experience.”