DataLase high-speed inline digital printing at the Ricoh Drupa booth

According to Ricoh, customers are set to benefit from attractive product and pack personalisation possibilities thanks to the company's Fibre-coupled Laser Diode Array (F-LDA) and DataLase's technology. Visitors to the Ricoh booth at Drupa in Düsseldorf in Germany until 10 June will be able to experience a range of high-speed inline digital printing solutions.

Ricoh is well-established in the labelling & marking industry due to its chemical & coating technologies. Additionally, Ricoh has a firm understanding of industrial processes, acquired as an office and industrial equipment manufacturer. As market expectations have increased in recent years for high-speed personalised inline printing, Ricoh can now demonstrate high-speed F-LDA solutions to customers to meet and exceed their specific demands by combining both hardware and media.

DataLase is an Inline Digital Printing technology company. Headquartered in the UK, with offices in North America and Japan, DataLase has developed a range of revolutionary solutions for inline digital printing of products and packaging that enhance quality and operational efficiency and maximise brand owner and retailer real-time marketing effectiveness.

Dr. Chris Wyres, CEO of DataLase, said: "We are delighted to be able to demonstrate our technology working with Ricoh F-LDA solutions. These can bring true real-time marketing capability to brands and change the way they print packaging and interact with consumers."

Mr. Takahiro Irisa, General Manager, Global Business Centre, Industrial Media Solutions Division, Ricoh, said: "We are proud to be able to demonstrate inline laser imaging solutions which can enable customers to reach and realise unexpected value in marketing activities."

The laser imaging solution enables customers to print personalised communication on various materials such as paper, carton, and plastics etc., inline. This leads to a faster time to market while engaging (personalised) communication with consumers and brand promotions. Moreover a significant increase in productivity, process optimisation, and cost reduction through SKU minimisation can be achieved.