Mobilize automates segmentation and personalisation through partnership with Sagarmatha

Mobilize, the provider of mobile loyalty solutions for the retail industry, has announced its partnership with Sagarmatha, the global retailer personalisation technology provider.

Sagarmatha optimises shopper experiences through its Summit Targeting Automation technology, which ensures every interaction becomes more targeted and more efficient through continuously self-learning algorithms. The closed-loop shopper analysis, insight, and outreach suite enables retailers and suppliers to collaboratively grow sales by linking every customer to a 1-to-1 personalisation strategy with demonstrable impact across key metrics.

Mobilize's Director of Analytics, Koos Berkhout, says: "The combination of Sagarmatha's Summit Targeting Automation™ technology and Mobilize's M-CRM™ suite creates a truly intelligent platform for shopper engagement. The retail environment is quickly moving to real-time personalisation, irrespective of channel. Partnering with Sagarmatha enables us to close the loop from marketing automation to real-time offer validation at customer-, basket- and SKU-level. This allows retailers to offer their shoppers more value and truly personalised shopping experiences in-store and online"

Chen Katz, Vice President Sales at Sagarmatha says: "We already reach tens of millions of consumers every week, helping to execute timely, highly relevant communications that truly move shoppers to the most valuable shop and look forward to working closely with Mobilize to offer these benefits to their clients."