E2open acquires Terra Technology

E2open, the supply chain operating network, has acquired Terra Technology, a provider of supply chain solutions that help many of the world's largest consumer product companies manage market volatility to make better business decisions.

Since 2002, Terra Technology's solutions have helped companies including Procter & Gamble, Unilever, Mondelēz International, Kimberly-Clark, ConAgra Foods, Kellogg, AkzoNobel and Shell outperform in volatile markets. Terra offers sophisticated Demand Sensing, Multi-Echelon Inventory Optimisation, and Transportation Forecasting solutions which incorporate data from the extended supply chain (like point of sale and logistics data) and advanced algorithms to radically improve supply chain performance.

"We're thrilled to have Terra Technology join us. Terra's Demand Sensing capabilities allow companies to combine massive amounts of data from the supply chain to leverage demand signals which dramatically improve forecast accuracy," said E2open CEO Michael Farlekas. "E2open brings the network to connect, collect and collaborate on these demand signals in real-time across the multi-enterprise supply chain. Our combination will allow deep information access and collaboration across the extended supply chain to sense demand changes, and react quickly to address supply constraints, optimise inventory and improve in stock ratios."

"We're very proud of the revolution we've created in the last 15 years in demand prediction and inventory optimisation," said Robert Byrne, CEO of Terra Technology. "Terra Technology's solutions complement E2open's core strengths by providing more intelligence on the demand side of the supply chain operating network. Our combined supply and demand capabilities will enable the creation of supply chain networks that dynamically sense market changes and synchronize operations from retailers through to suppliers. The benefits of truly synchronised supply chains are staggering."