PSI Metal announces new strategy for Asian markets

PSI subsidiary PSI Metals GmbH has announced its new strategy for growth across Asia, 12 months after the successful integration of its Broner Metals acquisition. Across Asia, the merged business of PSI and Broner is already working with many customers such as Tata Steel India, Nippon in Japan, and Tangsteel in China; and this new strategy drives a multi-country vision to support its important customers across the region.

This new Asia strategy incorporates existing PSI Metals solutions for production planning, scheduling, and MES, and builds on successful Industrial Internet (Industry 4.0) and SAP integration with over 200 of the world's greatest steel, aluminium, and other metals companies. It also brings together the existing PSI teams in India, China, and Japan under one management team - for absolute focus on solutions design and customer service. The new management team in Asia will be headed-up by joint Managing Directors, Mark Ferguson (Sales) and Tim Gedrych (Delivery).

The joint managing directors of PSI Metals Group in Germany, Mr Detlef Schmitz and Mr Sven Busch agreed that "we have long dreamed to implement strong business solutions for the whole of Asia, including Japan; and now have a full regional organization with a competent and capable management team to deliver the winning strategy for our very important customers across the region".

On the basis of its own software products, PSI AG develops and integrates complete solutions for energy management (gas, oil, electricity, heat, energy trading), production management (mining, metals, automotive, mechanical engineering, logistics) and infrastructure management for transport and safety. PSI was founded in 1969 and employs 1,650 persons worldwide.

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