Maxoptra reduces optimum dental transport costs

Since implementing Magenta Technology's Maxoptra vehicle routing and scheduling system, Optimum Dental Studio has seen a reduction in third party transport costs of up to 40 percent.

Optimum is a full service dental laboratory providing dentists with high quality dental prostheses. A demanding and time critical service, Optimum implemented Maxoptra in order to improve customer service, maintain market competitiveness and reduce costs.

"Our original transport solution didn't have any mapping," commented Tina Whatley, Co-owner of Optimum Dental Studio, "so we switched to TomTom - which was great for navigation and traffic updates. However, it didn't help with the daily headache of scheduling deliveries and devising optimal routes. So we looked for a TomTom compatible solution.

"Maxoptra allows us to view the whole picture in an instant. Deliveries, collections and possible headaches are all there to see. Maxoptra gives us the intelligence to react and respond, allowing us to maintain our high levels of service while reducing costs. We need the Maxoptra solution to compete."

Optimum Dental Studio, part of the Orchid Dental Studio group, has been in operation for more than ten years and has grown as a full service dental laboratory with more than 250 regular clients. Optimum has been able to personalise its service, creating high craftsmanship, budget friendly products that are delivered on time.

Short notice collections feature prominently in Optimum's daily transport planning, and schedules can change with little or no notice. Reaction times are critical and a fast turnaround is essential in minimising patient chair time and reducing patient rescheduling.

"In addition to maintaining our high levels of customer service and maintaining our competiveness, Maxoptra is also saving us money," continued Whatley. "Due to the managed control and efficiencies Maxoptra provides, we have reduced the cost of third party couriers – essential during peak demand – by up to 40 percent."

Maxoptra is a dynamic fleet scheduling and route optimisation software platform designed to enable fast and efficient decision-making, in real-time, within ever-changing operational environments, particularly service management, supply chain, distribution and home delivery.

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