Intense Technologies to demonstrate how to act on customer insights from Big Data at Mobile World Congress

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Customer experience digitialisation specialists Intense Technologies will be at Mobile World Congress demonstrating how its solutions help service providers achieve greater agility in their customer business processes and enable them to act on insights from big data, creating opportunities for increased revenues and reduced transaction costs.

Presenting two use cases, the enterprise software specialist will showcase its ability to deliver consistent omni-channel customer experience across the digital and physical domains and seamless quad-play order management capabilities across a range of business areas.

Intense Technologies' UniServe platform is a system of innovation and engagement that helps enterprises deliver a unified, consistent and personalized experience every time their customers interact with the brand through various channels. The platform digitalises the processes of customer acquisition, analysing customer behaviour and delivering world-class customer experience.

"Despite investments in big data technologies, many telecom service providers are yet to realise the benefits of seamless customer experience to gain competitive advantage and the pressure is mounting for them to do so," says Eduardo Silva, VP Europe, Product and Marketing at Intense Technologies. "UniServe is capable of digitalising the entire customer experience lifecycle, helping enterprises quickly achieve the ability to act on insights from big data. Our key differentiator is the speed at which we can help service providers digitalize their customer business processes – we have previously delivered projects within six to eight months, all without having to replace existing infrastructures."

The platform allows companies to simplify and accelerate the digital transformation in the way they interact with their customers by enabling an enterprise-wide view of their interactions through the federation of different BSS/OSS system silos and also various customer interfacing applications. Powered with strong analytic capabilities, the platform empowers internal stakeholders with useful insights to render personalized, consistent and unified customer experience across touch points, with the ability to act on them.

Intense Technologies has implemented its solutions in two of the world's largest telecom service providers. It has clients in the UK, India, Bangladesh, Mexico and Africa, including Bharti Airtel, Reliance Jio, Mashreq Bank and HDFC Standard Life and some of the leading players in telecoms, banking, finance and insurance sectors.

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