Centric Software to support the Chinese designer womenswear brand strategy

Shenzhen EIN Clothing Co., ltd. (EIN Clothing), which aims at high quality, high value and high creativity, has decided to use Centric Software's Product Lifecycle Management (PLM) solution to power its brands.

Established in 2002 and headquartered in Shenzhen, EIN Clothing boasts two brands: EIN and PURE •TEA, for which it designs, develops, manufactures and sells exclusively. EIN, which stands for Elegance In Nature, combines simple design and innovative craftsmanship, and was created by brand founder Ye Lin. EIN operates over 200 stores in China, 20 of which offer PURE •TEA which is a relatively new brand.

As a domestic leader in designer womenswear, EIN strives to optimise internal management to carefully guard their brand DNA, shorten time to market and improve product quality. EIN also wishes to enhance management in product planning, design R&D, materials and fabric development as well as other operations.

"We hope to optimise our management with PLM and therefore be more competitive in the market," said Ye Lin, the founder of EIN Clothing. "Our major concerns were about the design and development process; product planning, creative design, product R&D and materials and fabrics development. The Centric team fully understands our business and was able to tailor the solution to our needs."

As a designer womenswear brand with an excellent design R&D team and rich hands-on experience, EIN attaches great importance to creative design. Centric 8 PLM will enable EIN to better manage its design assets, while facilitating the collaboration and communication between upstream and downstream teams thus helping to inspire creativity.

For product R&D, Centric will help EIN build a PLM design management platform and a standard mechanism for managing creative designs to improve productivity and cost-effectiveness. A standardized library of materials and fabrics allows EIN to reliably manage vendors, maintain the consistency of materials and styles, and monitor development risks and delays in real time.

"Centric has delivered a first-class product management solution to us," commented by Ye Lin on EIN's cooperation with Centric. "By using PLM as the backbone of our product strategy, we expect to manage our offer at an enterprise level and apply this platform to even more brands."

"I'm delighted to call EIN a partner, as we share the value of innovation for our products and customers," adds Chris Groves, President and CEO of Centric. "We really look forward to innovating together with EIN."

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