Luxury lingerie brand Bluebella chooses Torque

End-to-end logistics services provider Torque has added another luxury brand to its repertoire by partnering with luxurious lingerie and sleepwear brand Bluebella.

Torque currently manages the brand's wholesale stock overseeing deliveries from suppliers and shipments into its Leeds distribution centre. The logistics specialist provides a full pick & pack service, bespoke re-labelling and despatch of all sales orders to wholesale and retail customers.

From February 2016 Torque will take on all e-commerce operations, freight and stock outlet management to provide a comprehensive logistics service.

Explaining the appointment, Emily Bendell, founder and CEO, Bluebella said: "We chose Torque because, as a fast growing business, we needed a provider that was incredibly flexible and keen to support us throughout our current growth period and beyond."

Founded in 2005 by Emily Bendell, the story and vision for the brand was simple. Luxurious lingerie and nightwear collections with directional, modern design; made with the highest quality at an affordable price. Bluebella designs have a unique and exciting signature look that reflects the strength and femininity of the Bluebella woman, and have an aesthetic that is redefining sensuality.

Stewart Firth, director, Torque, said: "We are delighted to be working with Bluebella and look forward to growing with the brand during its continued development."

Torque is an independent company with a turnover of £60m employing over 900 people across sites in Leeds, Bradford, Wakefield, Wigan and London. It offers a full logistics service, from origin to end consumer, and customer are able to choose which service options they need, when they need them, to suit their own logistical and warehousing needs. Providing over 1.8 million square feet of warehousing capacity, Torque operates globally for customers ranging from large and famous high street names to small internet retailers.

Other current Torque customers include: British women's active wear brand Sweaty Betty; luxury knitwear manufacturer and importer Pringle of Scotland; La Redoute the e-commerce specialist for French fashion in Europe; business work wear retailer TM Lewin and leading hair piece specialist Daxbourne International.