RBTE announces major new initiative for eCommerce

RBTE, the European retail solutions show, has announced a major new development with the launch of the eCommerce Quarter at RBTE 2016.

Already established as Europe's leading retail solutions event, the eCommerce Quarter has been launched on the back of an extremely successful RBTE 2015 and will provide retailers with an even more compelling reason to visit RBTE next March.

RBTE Event Director Matt Bradley said, "RBTE already covers all areas of retail, but with the impact of eCommerce on retail continues to grow, and every touch-point is still evolving. All the components of the multichannel retail ecosystem are changing rapidly to keep pace, as organisational silos dissolve and virtual and physical retail continue to merge. RBTE is the ideal environment to focus on these changes, as it's the only event that covers every aspect of retail from the connected consumer through to back-office operations, allowing eCommerece to be examined in its full context."

The eCommerce Quarter will be a major "show within a show" at RBTE featuring 50+ stands which will be devoted exclusively to eCommerce vendors.  The eCommerce Quarter will also host an eCommerce Conference Theatre which will be jam packed with retail experts presenting practical 'how to' sessions, case studies, success stories, research and analysis, selected by RBTE eCommerce Steering Committee.  RBTE's eCommerce campaign will be supported by industry guru Chris Jones, an expert in this area and author of The Multichannel Retail Handbook, as well as the launch of Essential eCommerce, a sister online magazine to Essential Retail dedicated to every aspect on online retailing.

"It's impossible today to think about retail without thinking about eCommerce.   It's no longer a topic than can be considered isolation: eCommerce is pervasive and is impacting every member of the retailer's team. This is why RBTE, with its focus on retail end-to-end, is placing eCommerce at the heart of its 2016 event."  said Chris Jones, RBTE's eCommerce Guru

Bradley continued, "As the UK continues to lead the world in eCommerce with international retailers increasingly try to get ahead of the curve in their own countries by studying the UK to understand what's coming back home a year or two down the road, this will strongly boost our European credentials.   RBTE 2015 attracted over 1,500 international visitors in 2015 and well over 2,000 are expected in 2016." The dates for RBTE 2015 have been announced as March 9th & 10th. www.rbtexpo.com