Ted Baker selects Centric Software Product Lifecycle Management

Ted Baker, the UK fashion company, has selected Centric Software to provide its product lifecycle management (PLM) software.

The fast-growing company will use the Centric 8 PLM solution for retail, apparel, footwear, luxury and consumer goods companies to link together all product development information for both internal users and suppliers, according to Donald Browne, production director at Ted Baker. "Centric's PLM software will provide our design and technical design teams with accurate, timely and comprehensive information, ensuring that Ted's inimitable eye for detail is showcased to the fullest across womens' wear, mens' wear and accessories," he says.

Centric's innovations in PLM solution implementation and mobile app development were key factors in the selection, adds Browne. The Agile Deployment branded implementation methodology employs an iterative, vs. serial, process. "The ability to make changes almost instantaneously, thanks to the system's configurability rather than custom code or reprogramming, means that Centric 8 will maximize derived value, minimize risk, and speed benefit delivery for Ted," he says.

The Centric 8 PLM solution's ease of use, visually attractive interface and flexibilty to support continuous product changes through development seasons were other factors in the selection, adds Browne. He also cited Centric's reputation in high fashion, industry knowledge, references in the industry and expertise of the staff. "Centric is the best fit to work with Ted and the team."

Ted Baker also valued Centric's innovative leadership in developing mobile apps for PLM, explains Browne. Centric was the first PLM company to market mobile apps, and currently offers six apps, more than any other PLM provider in its industry.

"Ted Baker is 'no ordinary designer,' and Centric is no ordinary PLM provider," says Chris Groves, president and CEO of Centric. "This is an excellent partnership, and one in which we know that Centric's innovative culture will mesh well with the Ted Baker personality to produce real results quickly."