SATO launches dedicated healthcare website for Europe

SATO, a global provider of barcode printing, labelling, and EPC/RFID solutions, has launched a new website dedicated to its comprehensive offering for the healthcare sector. Patient safety is a growing concern for healthcare managers across Europe, and SATO's new dedicated website,, provides hospital managers with vital information to further increase patient safety.

For over 20 years, SATO has been at the forefront of healthcare innovation, developing a variety of labelling and RFID solutions to help hospitals enhance efficiency while ensuring their patients' safety. The company's presence in Asian and North American markets is already well established, and SATO is now sharing its expertise and experience with the European healthcare sector.

"Across Europe few hospitals are using barcodes, however, clear identification is one of the core concerns in order to ensure the safety of patients and avoid costly medical blunders," comments Makoto Hayama, Managing Director of SATO International Europe. "With this in mind, we created a new dedicated website to reach out to hospitals across Europe and to clearly explain how labelling and RFID solutions can really make the difference in terms of patient safety."

The new site gives healthcare managers a complete overview of SATO's wide range of healthcare products and services. Visitors to the site can access whitepapers as well as information on the company's product portfolio - including wristbands, consumables and barcode printers.

Among SATO's latest labelling solutions for hospitals is a maternity wristband which enables medical personnel to print barcode wristbands for both mother and baby at the same time from the same printer, therefore making misidentification virtually impossible. Made with highly resistant yet soft materials, SATO's wristbands are comfortable to patients while ensuring maximum safety. Additionally, the printing technology guarantees crisp and durable printing of information, which can be linked to electronic medical files through a simple barcode scan.

With its new website and innovative solutions for medical applications, SATO is excited about its future in the European healthcare sector. "There is great potential for growth in the European healthcare market and our new website will help us take advantage of the excellent opportunities that this sector offers," concludes Hayama. "Hospitals are becoming more and more wary of making mistakes which could put their patients' safety at risk, thus they demand more innovative solutions to ensure accurate and error-free patient identification."

For more information on SATO's healthcare solutions, visit

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