Speedy service of Citizen CT‑S651 is the right fit for Dutch shoe store

Citizen Systems Europe has provided fast, powerful POS printing for a Dutch shoe store that aims to provide an exceptional level of service in a unique environment. De Schoenenfabriek (The Shoe Factory) is a new shoe store with two branches in The Netherlands that prides itself on providing a total experience for its customers, from aesthetically pleasing décor to salespeople with expert knowledge.

Citizen's fast, efficient CT‑S651 was the POS printer selected to help achieve this all-round quality of service.

Inspired by the wholesome products, dedicated service and passion (not to mention authentic industrial furnishings) of a traditional pizzeria he visited, Berend Ziengs, founder and Director of De Schoenenfabriek, aimed to create an equally evocative meeting place for shoe lovers where aesthetics and excellent service are combined.

"To launch the new store we needed a print solution that would provide us with speed, quality and endurance," Ziengs said. "As a new retail store, we had not worked with Citizen before; we chose Citizen as a partner because of their reputation for high quality, fast, dependable printers."

The printer that satisfied the needs of De Schoenenfabriek was the CT‑S651, which offers fast, powerful POS printing with front exit and spill-proof shield.  With print speeds of up to 200mm/sec and high resolution output from a tough, long-life thermal print head, the CT‑S651 provided the speed and quality demanded by De Schoenenfabriek. The CT‑S651 was also the right choice from an aesthetic point of view, since its integrated power supply keeps the area around the printer both safe and tidy, in keeping with the ambition of Mr Ziengs to make De Schoenenfabriek a pleasing, stress-free environment focussed on beauty and quality.

"The CT‑S651 provided us with 100% reliable, high speed, high quality printing, which is needed in the competitive retail market," Ziengs added.  "The speed of the printer saves time and money for us because we can process transactions without delay, while the quality of the printers and the output minimise the likelihood of failure or downtime."

"De Schoenenfabriek is a new concept shoe store in the Netherlands where passion, craftsmanship and great service meet.  The collection is innovative, the salesmen are ambassadors, and the environment is about maintaining that quality in every way possible.  It was extremely important to us that this was supported by printers with speed, quality and endurance and Citizen Systems Europe helped us meet this need with an excellent printing solution."

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