Bull expands into data analytics market with C24 partnership deal

Building on a long heritage designing, building and operating mission-critical IT systems, Bull Information Systems has announced it is expanding into the data analytics market and launching a new business intelligence solution. Bull's move is supported by a new strategic partnership agreement with data analytics specialist, C24, which will enable the design, development and operation of customised analytical solutions for core target markets.

"With data volumes increasing exponentially, having the ability to report, consolidate and amalgamate multiple sets of data will become increasingly important for businesses to understand their customers' behaviour but also to predict and forecast how they can grow their business in new areas," says Andrew Carr, CEO, Bull Information Systems.

Supported by this cutting-edge capability, Bull's newly-launched portfolio of business intelligence tools, entitled Bull Information Solutions, is an intuitive user-centric set of analytical tools that incorporates easy to use visualisation capability that makes it simpler to interpret information and analyse business trends, driving faster time to value for business users from the C-level down. Further enhancing productivity and driving operational efficiencies, the tool also enables Bull's customers to run their own reports at the point of need.

Critically, the new solution allows the analysis of both structured and unstructured data, enabling Bull's customers to enhance their understanding of their customers' buying patterns. This allows them to drive enhanced revenues by better targeting of offers and increase customer retention by personalising the service to each customer's needs. While Bull sees the solution as having broad market appeal, it is initially being targeted at local authorities, universities and the retail sector.

"We decided to partner with C24 to deliver this capability because we were impressed not just with their big data analytics capability but also with their agility and flexibility to deliver solutions that drive tangible results," adds Carr. "They have also demonstrated commitment to the market through their significant investment in visualisation tools and commitment to work with Bull."

"We are delighted with the new partnership agreement with Bull," says David Ricketts, head of marketing, C24. "Working with Bull will allow us to scale up our offering in the UK market, with the potential to expand further globally. It extends our reach into new markets such as education and local government and will also give us access to a high performance analytics platform."

The new partnership and solutions offering also represents the latest phase of Bull 3.0, Bull's drive to become a high performance organisation, a transition Carr helped kick-start last year when he took on the mantle of CEO.  The new focus on analytics and business intelligence adds another key element to Bull's solutions portfolio, which already incorporates cloud and managed services; technology integration, information management, including big data storage and advisory services, and high-performance computing (HPC).


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