GS1 US introduces traceability readiness programmes for seafood and dairy, deli, and bakery industries

GS1 US has introduced two new readiness programs to help companies in the food industry implement and improve product traceability processes by leveraging GS1 Standards: the Seafood Traceability Readiness Program and Dairy, Deli, Bakery Traceability Readiness Programme.

Companies that subscribe to these programmes will learn how to establish or enhance an effective traceability programme; identify, capture, and share product data along the supply chain with GS1 Standards; improve business efficiencies and gain visibility into their supply chains. They will also understand how they can comply with traceability-related requirements of the Bioterrorism Act and the Food Safety Modernisation Act; and make informed decisions about technology requirements and solution providers.

"Companies in the seafood and dairy, deli and bakery industries are working hard to improve traceability processes," said Angela Fernandez, vice president, grocery retail and consumer packaged goods at GS1 US. "A study by the Centers for Disease Control and Prevention estimates that 76 million illnesses, 325,000 hospitalizations, and 5,000 deaths occur annually in the United States as a result of foodborne illness. These readiness programmes provide the education, resources, and community support necessary to implement traceability processes that help companies meet customer expectations for safe, authentic, nutritious foods and differentiate their brand in the marketplace."

Subscribers in these self-paced, online programs will have access to educational webinars, interactive tools and resources, and a community of industry peers and standards experts with whom they can share industry best practices and discuss implementation challenges.

Many trading partners in the fresh food supply chain are already using GS1 Standards, giving them a head start in establishing traceability processes. The Seafood and Dairy, Deli, Bakery Traceability Readiness Programmes will help companies leverage these investments, allowing for product sustainability and integrity, and the rapid identification, location, and withdrawal of potentially harmful products from stores and restaurants.

Benefits to companies that implement an effective traceability process include:

  • Streamlining business processes
  • Improving food safety
  • Enabling supply chain visibility
  • Meeting regulatory requirements
  • Reducing costs
  • Boosting consumer confidence
  • Strengthening trading partner relationships

For more information on the GS1 US Seafood Traceability Readiness Program, visit and for more information on the GS1 US Dairy, Deli, Bakery Traceability Readiness Programme, visit To learn more about GS1 Us, visit


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