Snapfulfil SaaS WMS 'picks' Industry Expert as new Operations Director

As part of Snapfulfil's strategic growth plans and in order to handle the demands created by its significant expansion over the past 5 years, Snapfulfil has added additional expertise to its senior management team.

Tony Dobson has over 30 years' experience in the delivery of IT solutions and has spent the past 18 years as an Operational and IT  Director for businesses such as Microlise, Kewill, eBuyer.Com and Play.Com.  With a wealth of experience in On-line Retail, Purchase to Pay, Warehouse Management and the Logistics Supply Chain, plus more recent experience gained in delivering true SAAS solutions, Snapfulfil reports that Tony is the perfect fit to continue to meet and exceed clients' demands.

Tony commented: "I have known Synergy as a leading player in the industry since my Microlise WMS days and was impressed by the way the company has consolidated and is now successfully selling Snapfulfil, it is clearly the class leading software product with a unique SAAS and allied commercial offering, including the ground breaking 'No Capex Model."

He continued:  "I spent the last 6 years in a SAAS environment and always worked towards 'pay when you actually use', which I thought of as the 'Holy Grail' of the SAAS model, but felt this could not be achieved, particularly in the current economic environment.  At Snapfulfil they have not only delivered that but are already successful selling this model to high profile clients in the UK and US.  This is very much the opportunity of a lifetime and I am really looking forward to working with the excellent team at Snapfulfil and could not be more excited about contributing to a great future for the company."

Mark Darley-Usmar, MD/CEO of Snapfulfil, added: "Tony will bring tremendous experience to add to the mix at Snapfulfil and will be instrumental in helping us continue to exceed our strategic growth plans, both in the UK & US markets. This is a vital appointment to the company and having spent significant time with Tony, I am 100% confident that both our team and our customers will benefit from his huge knowledge and experience in Warehouse Management Software delivery."