Global Liquor Concepts t/a Drinks Direct, drinks to success with Sanderson

Sanderson, the publicly owned UK provider of software solutions to the Delivered Wholesale and Cash & Carry industries, has implemented its system at delivered wholesaler, Global Liquor Concepts. The system supports and manages operations at the newly launched Global Liquor Concepts business.

Based in Cork, Ireland, Global Liquor Concepts supplies an extensive range of beers, spirits, soft drinks and quality wines to the foodservice industry. The company selected the Sanderson wholesale IT solution, Swords, as the best integrated wholesale distribution system for their requirements.
Swords integrates all areas of the company's supply chain, providing visibility of information across the business and monitoring the performance of key operational areas. Instantly available stock information is enabling Global Liquor Concepts to make effective and accurate replenishment decisions, optimise warehouse space efficiently and protect essential cash-flow. Customer services is also benefitting from accurate product and stock information – allowing representatives to provide fast response times and offer alternative products for out-of-stock items.
In addition, the Swords system has introduced flexible pricing options and has provided a simple promotions process – to make efficient use of administrative time and offer a fast customer ordering service.

Thomas Desmond, Managing Director of Global Liquor Concepts t/a Drinks Direct, comments: "We are confident we have given our new business the best start with the Sanderson wholesale solution. The system has established strong operational foundations across the business - especially in our sales and customer service departments. A great strength of the system is its flexibility to grow with our company so we can add functionality as we require it."

Martin Beatty, Development Director for Wholesale Distribution solutions at Sanderson said: "I am delighted that Global Liquor Concepts t/a Drinks Direct, has chosen Swords to launch their business. We have a successful track record within the drinks service industry and look forward to supporting the company as their business grows."

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