Brico Dpt improves merchandising execution and increases productivity in the French market with the support of JDA Software

JDA Software Group, Inc. the supply chain company, has announced that Brico Dpt has successfully completed the implementation of JDA Space Planning, JDA Intactix Knowledge Base and JDA Web Publisher. A part of the 10 billion Kingfisher Group, the number-one do-it-yourself (DIY) and home improvement retailer in Europe, Brico Dpt is a French chain of DIY and home improvement stores offering a wide range of renovation products, from building materials and tools to finished products such as windows, doors and other home fixtures.

The deployment of the JDA Space & Category Management solutions enables the retailer to successfully plan category and merchandise strategies, as well as maximise overall profitability per square foot across its more than 100 retail depots in France. As a result, Brico Dpt has improved its in-store merchandising processes, increased productivity and streamlined the execution of top-level category plans to maintain its leadership position across Europe in the competitive DIY retail environment.

"Brico Dpt relies on JDA's Intactix Knowledge Base and Web Publisher solutions as tactical support to achieving its strategic objectives, including the development of precise planograms to each depot. With a dedicated portal to recommendations from Brico Dpt's headquarters, our company's innovative concept and corporate brand at each depot is consistent and efficiently maintained," said Mdric Payne, merchandising and commercial planning director, Brico Dpt. "JDA's proven Space & Category Management solutions help Brico Dpt streamline merchandising execution to optimize space and category performance. These solutions play an important role in helping us to deliver more value to customers and improve returns to shareholders."

Payne added, "With our expanding retail operations across Europe, we knew that JDA's Space & Category Management solutions would help us to successfully translate merchandising strategy into tactics, drive consistent store execution of our corporate decisions, and lay the foundations for our future growth. I believe that utilising JDA's robust solutions will help Brico Dpt to improve overall profitability as well as help us to achieve a completely integrated supply chain within the next few years."

Brian Mort, JDA Software's regional vice president, EMEA, commented, "To succeed in today's competitive, consumer-driven market, retailers must accurately pinpoint consumer behaviour and profitably satisfy demand. JDA's Space & Category Management solutions help retail companies worldwide to achieve tangible benefits through merchandising optimisation. We are delighted that Brico Dpt has implemented JDA's proven, industry-leading Space & Category Management solution suite to effectively plan, execute and analyse its demand-based category and assortment strategies. We look forward to helping Brico Dpt drive overall profitability, maximise sales per selling area and satisfy customers through optimised strategic merchandising initiatives." Learn more about JDA's Space Planning, Intactix Knowledge Base and Web Publisher solutions at JDAConnect 2010, October 18-20 in Amsterdam.