IMC adds Microsoft Dynamics CRM to successful K3 SmartVision implementation

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k3Pioneering UK manufacturer set to improve sales, service and marketing capability with new software implementation
Microsoft focused Business Technology specialist K3, has announced a new Microsoft Dynamics CRM project with IMC, a European market leader in specialist commercial catering equipment which will deliver enhancements to its sales, service and marketing capability. The Microsoft Dynamics CRM solution will also complement the firms extensive use of SmartVision manufacturing business software, which was successfully implemented by K3 in 2005.
IMC, part of the Lincat Group, is a leading UK manufacturer of commercial catering and back bar equipment, with a reputation lasting over 100 years for providing quality, innovation, reliability and exceptional service.  IMCs range is one of the most comprehensive and technologically advanced in the market place. IMC is also a leader in certain specialist areas such as vegetable preparation, back bar servery systems and commercial food waste disposers system where it has a dominant market share in many European territories.
Our SmartVision software gives us a great deal of control and flexibility across our manufacturing environment and Microsoft CRM is a natural extension to help us deliver further improvements to our sales, supplier, service and marketing operations, says Tim Tindle, MD of IMC.
Microsoft Dynamics CRM has a number of powerful capabilities like workflow automation and analytics, to help sales, marketing, and service teams easily share information and route tasks to provide a seamless customer experience.  In a similar vein to its successful SmartVision software, K3 has been selected to design, implement and support the new Microsoft CRM solution that is planned to go live in June.
IMC is a state of the art UK manufacturer that in the past decade has invested over 5m in facilities, plant and equipment to ensure that the factory continues to be at the forefront in both processes and efficiency. Export is a very important part of the business with over 40% of production exported across the globe, whilst 60% is sold in the UK.
Maggi Fraser, General Manager for K3 added, SmartVision is built extensively on Microsoft technologies and the addition of Microsoft Dynamics CRM adds extensive capabilities to IMC including sales, service and marketing operations for both onsite and mobile workforce.
About K3

K3 is the UK centre of excellence for CRM, Qlikview and Sharepoint solutions using Microsoft Dynamics platforms across a wide range of vertical sectors.  Over 600 customers rely on K3 to deliver powerful relationship management platforms across financial and professional services, manufacturing and retail.  With over 30 years of experiences in development, implementation and support, K3 provides CRM in a number of flexible options including onsite, managed and hosted environments.
K3 is part of the K3 Business Technology PLC which is a global leader in providing next-generation enterprise software for businesses in the retail, manufacturing and distribution sectors.  With more than 3,000 customer installations in over 30 countries, K3 is recognised as a safe, innovative and reliable provider of world-class solutions, backed by world-class service.

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