Honey Monster Foods goes Monster Mad for Belgravium

UK cereal manufacturer Honey Monster Foods has selected Belgraviums Real-Time Mobile Computing Solution. Utilising the Rugged by Design Monaco 7100 truck mount and Geneva 6100 handheld, the solution will provide real time traceability and productivity improvements within their Southall based manufacturing facility

The Sugar Puffs Brand

Originating from in the 1930s Puffed Wheat the original Sugar Puffs was developed to appeal to the family market as a healthy wholegrain breakfast cereal. After 20 years at the breakfast table, the cereal lacked the appeal that would make it a firm favourite within childrens breakfast market and in 1954 the famous Sugar Puffs brand was born. The cereal which consisted of puffed wheat covered in honey soon grew in market share within the breakfast cereal market and with the help of Jeremy the Bear in the 60s, it became a household favourite.

Over the years, the Sugar Puffs brand has undergone a number of changes to keep pace with the evolving breakfast market - most notably the introduction of the Honey Monster in 1970s. Made famous by his adverts with Henry McGee and his appearances on the front of the iconic cereal box, the Honey Monster helped develop Sugar Puffs into a household name and continues to be a firm favourite at the family breakfast table.

In 2006 Sugar Puffs was acquired by Big Bear Company. Bringing the iconic Honey Monster back to the forefront, the company was renamed as Honey Monster Foods and the company reinforced the brand with a series of new television ad campaigns and product offerings which included Honey Waffles and Honey Meltz.

An Effective Operational Practice

Behind the strong brand lies a flexible and efficient operational practice which helps Honey Monster Foods continues to adapt its product offerings to keep pace with the FMCG market. Continuing to invest heavily in technology, Honey Monster Foods recently selected mobile computing solution provider Belgravium to provide a real time RF system within its Southall based manufacturing facility. The main criteria for the system was to improve traceability, picking speed and overall transparency of the companys warehouse operations within the goods in, picking and putaway operations. The solution which utilises the Rugged by DesignGeneva 6100 handhelds and Monaco 71000 data capture devices was perfect for Honey Monsters operation. The Rugged by Design devices are tough enough to withstand the rigours of the operation environment and have already secured several tangible operational improvements for the company.