Largest online shopping and delivery store in France selects Ortec

Telemarket, a player in the market for home shopping delivery for over two decades, has selected Ortecs Vehicle Routing and Dispatch solution to optimise its delivery operations. The company is implementing the system during a period of strong growth in operations, and is looking to more effectively manage the organisation of its deliveries while at the same time reducing transportation costs.

In order to meet the substantial demand for its services and support its continuing growth, Frances leading online supermarket has implemented new logistics tools that will allow it to deliver all orders in the shortest possible time in the Greater Paris Area and major provincial cities such as Nice, Toulon and Marseille. In order to more effectively manage the organisation of its delivery operations and optimize its transportation costs, Telemarket has decided to implement Ortec Shortrec, Ortecs Vehicle Routing and Dispatch solution.

Jean-Michel Colas, Telemarkets Director of Information Systems: In this highly competitive market, a companys delivery service is its main competitive advantage. At Telemarket, we are committed to providing quality services, which means that punctuality and efficiency are key factors. Since our challenge is to find a balance between customer satisfaction and managing logistics and delivery costs, we knew we needed a reliable and experienced partner that would be able to find the best solutions to help us meet that challenge. Ortec meets our needs perfectly, both in terms of the tools themselves and in terms of the companys expertise and knowledge of our industrys specific requirements.

Telemarket, which makes home deliveries between 7:00 a.m. and 10:00 p.m., offers customers 12 different delivery schedules. Ortecs optimisation solution will allow the companys planners to quickly and efficiently prepare itineraries and delivery schedules that are both in line with customers preferred delivery times and help the company meet typically urban challenges such as traffic congestion and restrictions related to unloading. Jean-Michel Colas: When customers place their orders, they specify whether or not their building has an elevator. Thats another factor that ORTECs solution takes into account when calculating the delivery times. It allows us to be even more precise and match the actual situation even more closely. In addition, the software is an effective tool for managing the financial aspect: it suggests the most efficient routes with the shortest distance in miles, while still allowing us to meet the delivery commitments we make with our customers.


A major player in the market for home shopping delivery for over two decades, Telemarket delivers more than 1,500 orders a day, including grocery products, fresh produce, personal care products and cosmetics, beverages, fresh foods, small household appliances and tableware. Customers can choose from a total of 8,000 products, and the packages are delivered by trucks containing separate cooling units. Telemarket currently delivers its services to more than 300,000 households across France.

About Ortec
Ortec is one of the largest providers of advanced planning and optimisation software solutions and consulting services. Our solutions result in optimised fleet routing & dispatch, vehicle and pallet loading, workforce scheduling, delivery forecasting and network planning. Ortec provides best-of-breed, custom made and SAP certified solutions, supported by strategic partnerships. Ortec has over 1250 customers worldwide, 700 employees and several offices in Europe, North America, Asia and the Pacific Region.

ORTEC is winner of the Dutch Logistics Award 2009.


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