Bench, picks VoiteQ

Americana, owner of the clothing brand Bench, has selected VoiteQ to implement voice technology at their Manchester warehouse. The new solution not only allows them to increase productivity and accuracy, but also provides the management team with visibility of the operation.

Americana International Ltd was founded in 1990 and is a leading branded apparel business, having launched Bench in 1995. The business has both wholesale and retail operations throughout the UK and Europe and a market-leading sourcing business in the Far East. The voice implementation, at Americanas Manchester base, utilises VoiteQs VoiceMan middleware and Vocollect wearable voice computers. This solution replaces Americanas existing paper-based picking, the system directs the operator to the appropriate location, the operator then identifies the product to be selected by both location check digit and colour and then verifies the item by the Stock-Keeping Unit (SKU). Only once the SKU has been verified does the system inform the operator of the quantity to be picked, ensuring the accuracy of the pick.

Damion Laycock, Americanas Logistics Director says, The implementation of voice middleware was the perfect solution for us, it enabled us to gain additional functionality but without having the expense or disruption of altering our warehouse management module. This meant we increased our productivity and accuracy quickly and cost effectively.

VoiteQs VoiceMan middleware will interface between the Vocollect Talkman T5 wearable computer, and Americanas existing Microsoft Navision system. Operatives can work completely hands and eyes free by receiving picking commands from the WMS to a plug-in headset and the computer, the system literally talks the operative through their task. The voice-directed application not only typically delivers accuracy levels exceeding 99.9%, but has also increased visibility across the operation.

Laycock concludes, The VoiceMan solutions flexibility and the teams experience meant that they have created a solution specifically for us. We are now looking forward to rolling this solution out to the wholesale division.

About Americana
Americana International Ltd, owner of the brand Bench, was founded in 1990 and is a leading branded apparel business. Bench, launched in 1995, takes its inspiration from the Manchester skateboarding and street culture, and is aimed at both men and women in the 16-25 year age group.. The business has both wholesale and retail operations throughout the UK and Europe and a market-leading sourcing business in the Far East. Based in Manchester, Americana also has significant operations in London, Munich and Shanghai.

About VoiteQ
VoiteQ provides voice directed solutions enabling a hands-free and eyes-free method of warehouse picking that results in a smoother, more continuous operation, which increases productivity and accuracy.