Seafield Logistics drives cost savings with RedPrairie WMS solution

RedPrairie Corporation, a world leading consumer driven optimisation company, has cut operational costs for one of the UKs major third party supply chain, logistics solutions, and contract packing specialists, Seafield Logistics, following the implementation of a Warehouse Management Solution.

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The solution has already gone live in two of Seafield Logistics sites, with a third implementation planned for March 2009. Seafield Logistics has also selected RedPrairies Duty Management solution to run its bonded warehousing.

Justin Hunt, General Manager, Key Accounts, who heads up the IT department at Seafield Logistics, said, The implementation has led to massive cost reductions. In the long term we are looking to put in place cross-training, and standardisation of processes across the company in order to derive these benefits in all our sites.

He continued, We selected RedPrairie because they are a good fit with our business.  They went out of their way on the initial proposal, and we felt that they understood what we wanted to achieve from the project.  They were also competitive on price and the functionality that the solution offers represented excellent value for money.  We wanted a solution that could be rolled out across multi-sites.  We wanted to control the ownership, and be able to decentralise skills across IT, so that expertise could be spread across our estate.  We were looking to drive down the initial cost of ownership, and importantly, offer improved service and more flexibility to our customers in terms of being able to interface data in and out of the system.

Seafield Logistics previously used a bespoke system that was expensive to maintain, with high on-going costs when interface development was required for customers.

The first implementation was at the companys Worksop site, which is multi-site and multi-client.  A range of operations are carried out at these sites, including, full pallet picks, alternative case packing and different types of storage, for example APR and bulk.  Hunt said, This was the most complicated of all the rollouts, and we wanted to do this one first to see how the system coped.  The Worksop site is also where most of our WMS experience is based.

The second WMS implementation was at Seafields brand new build warehouse.  The project went extremely well, and Hunt commented, This project rolled out very quickly, as any teething problems had been ironed out at Worksop.

The next RedPrairie rollout will be for a key customer at Seafields Northwich site, which will be for a key customer.  The project involves building interfaces and real time stock management, and will be driven by SSCC functionality, with a go-live planned for March 2009.

Martin Hiscox, Vice Chairman of the Board, Managing Director and President International, RedPrairie, said, We are delighted with the great results that Seafield Logistics is realising as a result of implementing RedPrairies Warehouse Management Solution.  We are confident that the WMS will continue to deliver excellent service.


About Seafield Logistics

Seafield Logistics is one of the UKs major third party supply chain, logistics solution and contract packing specialists.  The companys head office is in Worksop, Nottinghamshire with operating centres located throughout the UK.

Seafields four core business activities are logistics, warehousing, distribution and contract packing.

About RedPrairie Corporation

RedPrairie is a world leading consumer driven optimisation company. Built on an advanced Service Oriented Architecture (SOA) developed over the past 15 years, the RedPrairie integrated suite of solutions offers on-demand capabilities to over 32,000 sites worldwide for many of the worlds largest companies.

RedPrairies E2e solutions synchronize people and products throughout the customer buying cycle to ensure goods reach the right place at the right time. At the point of sale, this means consumers have access to desired products and that the store is staffed with the right people to help them make their purchases. In the production cycle, it means suppliers and manufacturers time and synchronise shipments and production based on demand signals from the retailer. And in the back room of the store, it means having the least amount of inventory, solving the last yard problem of the retail supply chain.


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