Coca-Cola Enterprises taps JDA Software

Coca-Cola Enterprises has deployed several applications in JDA's Space & Category Management solution suite, including JDA Space Planning, JDA Space Automation, JDA CategoryAdvisor and JDA Intactix Knowledge Base solutions, to streamline productivity and leverage retail shopper insights to drive positive business results.

Coca-Cola Enterprises is the world's largest non-alcoholic bottler, with annual revenues of $21 billion. Coca-Cola Enterprises sells approximately 80 Per cent of The Coca-Cola Company's bottle and can volume in North America and is the sole licensed bottler for Coca-Cola's products in Belgium, France, Great Britain, Luxembourg, Monaco and The Netherlands.

The JDA solutions provide Coca-Cola Enterprises with a robust platform for planogram creation and analysis with integration to retailer point-of-sale (POS) data. JDA Space Automation and Space Planning applications enable the execution of top-level category plans to optimise store-specific assortment management. The company utilises JDA Intactix Knowledge base to better manage planograms, product allocation, store and merchandise data, as well as performance data and other key elements.

"We were looking for a solution that would allow us to deliver merchandising solutions that reflect the differences across stores to effectively bring the right products to consumers at the right locations," said Luisa Eichman, director of space planning services at Coca-Cola Enterprises. "We also needed to create a business process to ensure quality checks on store-level planograms, while at the same time increasing the productivity, efficiency and effectiveness of the planogram process."

The solutions that Coca-Cola Enterprises selected also had to support its Shopper Segmented Merchandising program, a major initiative launched in 2007 to optimise sales and shopper satisfaction.

Since deploying the JDA Space & Category Management solutions and implementing new and streamlined processes in more than 4,000 grocery stores, Coca-Cola Enterprises reports that it has achieved a 2 percent increase in both unit sales and dollar sales, and has significantly improved the quality, accuracy and consistency of the consumer-centric store-level planograms it delivers to retail customers. Coca-Cola Enterprises' planogram generation process has also improved significantly - instead of taking a few days to create a single planogram, users can create one in just five to 20 minutes.

"Implementing JDA Software solutions has provided Coca-Cola Enterprises with one synchronised view of demand," Eichman said. "Given the expanded variety in beverage consumption and shopper demographics, determining the right beverages to carry for consumers needs to be done at the store level to improve sales and shopper satisfaction."

David Johnston, JDA Software senior vice president of manufacturing and wholesale distribution, said, "The solutions selected by Coca-Cola Enterprises proved to be ideal for streamlining its processes and achieving its performance goals. As a result, Coca-Cola Enterprises discovered what many JDA customers in the competitive beverage market have already experienced: that JDA's merchandising solutions can provide the powerful leverage needed to optimize space and category management, from the store level to the strategy level."

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