Sephora goes live with RedPrairie Warehouse Management System

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RedPrairie Corporation, a world leading consumer driven optimisation company, announced today its WMS is running in cosmetics retailer Sephoras new Salt Lake City distribution centre.

The system will support Sephoras multichannel business, directing shipments to both retail outlets, as well as customers purchasing on by mid-2009.

Sephora is a leading global beauty product chain, with more than 515 stores in 14 countries worldwide 227 located in the United States. The company chose to partner with RedPrairie for its softwares advanced service-oriented architecture (SOA), proven experience in high-transaction environments, and industry-leading Workforce Management application.

RedPrairie also supports Sephoras Maryland distribution centre, servicing 115 stores. The two distribution centres together will service 100% of Sephoras North American output.

When Sephora first selected RedPrairie, we were looking for a supply chain partner who could support both retail and direct-to-consumer operations in a single facility, says Janet Hanson, Sephoras CIO, The two shipping processes are very different, so the application had to be very adaptable, and flexible. RedPrairie had the retail expertise we were looking for, with a product we could deploy on our own technology platform.

Im very excited to see the RedPrairie WMS in a multi-channel distribution environment with such a highly regarded global retailer, says Mike Mayoras, RedPrairie CEO, Weve had a great deal of experience in handling a high volume of product, and its great to be able to apply the systems flexibility to those kinds of situations.


About Sephora

Sephora, the beauty authority, revolutionized the global beauty industry with its unique retail concept rooted in a powerful combination of unparalleled brand and product assortment, distinctive store design and the beauty expertise of its sales consultants. Sephora offers clients a choice of more than 200 classic and emerging beauty brands across a broad range of product categories including skincare, makeup, fragrance, bath & body, hair care, smile care and tools, as well as the companys own private label. 

Sephora was founded in France in 1969 and acquired by Paris-based LVMH Mot Hennessy Louis Vuitton, the world's leading luxury products group, in 1997.  Now, celebrating their 10th Anniversary in 2008, Sephora America operates more than 220 stores in the United States and Canada, and the worlds top beauty website,  Sephora Europe has more than 500 stores within 14 countries and has established 30 locations in China. T

hanks to Sephoras recent partnerships with HSN, a global multi-channel retailing giant, and JCPenney, one of Americas largest department stores, the beauty authority is now accessible to more clients than ever before.

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