Marketers in manufacturing paid more than any other industry sector
Marketers in manufacturing paid more across all job levels
Members of The Chartered Institute of Marketing paid more than non-members
The Chartered Institute of Marketings latest marketing salary survey, conducted by Croner Rewards, reveals that pay for marketers working in manufacturing, production and processing is the best paid across all industry sectors.
The average basic salary for a marketer working in manufacturing is 36,000, 12.5 per cent above the national average across all industry sectors, and considerably more than marketers working in the voluntary sector, who earn on average 28,000.
Marketing directors in the sector earn on average 75,000 basic pay (the national average), whilst product managers working in manufacturing earn on average 35,000 basic pay; 4.5 per cent above the national average.
Across all industries, average pay for marketers increased by 3.3 per cent over the past year, and is forecast to rise by 3.5 per cent in the year ahead.
The survey also highlights the importance of professional marketing qualifications and membership. Both senior and junior marketing managers who are members of The Chartered Institute of Marketing are paid more than non-members at these levels between 2 and 6 per cent more.
David Thorp, director of research and information at The Chartered Institute of Marketing, said; Im delighted to see marketers working in manufacturing properly rewarded for their vital contribution to the success of their organisations. It is also pleasing to see our members rewarded for their professionalism and skill through higher wages. In what promises to be a very challenging business environment over the next few years, employing marketing professionals who will undoubtedly help their organisations to thrive and survive will prove to be money very well spent.