Leading life sciences manufacturer implements QAD Customer Relationship Management

Nuclear Imaging Technology Innovator Digirad Chooses Strategic Information Group and QAD CRM to Secure Growth Objectives

QAD, Inc. has announced that Digirad, a medical imaging products manufacturer based in Poway, California, has gone live with QAD Customer Relationship Management (QAD CRM).

Digirad designs, manufactures and distributes solid-state gamma cameras for nuclear cardiology and general nuclear medicine applications. Digirad brought the world's first commercial solid-state gamma camera for nuclear medicine to market in 2000 using its exclusive, patented solid-state radiation detection technology. As United States' baby boomers age, the company is experiencing growing demand for its unique technology.

Digirad chose QAD CRM because of its excellent functionality as well as seamless integration with QAD Enterprise Applications, its longstanding ERP platform. "Strategic and QAD helped us identify CRM's full potential and how we could apply it to our business needs. QAD CRM will help us communicate better internally and quickly address the needs of our customers," said Donna Vogt, director of customer service for Digirad.

"QAD CRM maximises communication between sales and customer service. Cross functionality has streamlined processes and helps us respond to customers faster. Now when a customer calls, we can quickly assess their equipment service history and respond to their immediate needs. All necessary information is listed on one easily navigated page. QAD CRM will help us stay on task when following up with the customer's purchasing process," said Vogt.

 "There is tremendous pressure on life sciences companies to bring new offerings to market, improve operational efficiencies, comply with stringent regulatory requirements and meet customer quality demands - while delivering top-line growth and bottom-line results," said Doug Novak, president and chief executive officer of Strategic Information Group. "Companies like Digirad rely on Strategic Information Group to help them leverage enterprise technology to grow their businesses, drive ROI and compete successfully in the global marketplace."

"Today's life sciences companies need enterprise solutions that provide the utmost agility for the rapidly shifting global marketplace," said Phil Friedman, vice president, consumer and life sciences industries for QAD. "QAD CRM helps manufacturers create long-term, positive customer relationships that translate to long-term, positive bottom-line results."

In competitive and volatile markets, maintaining strong customer relations is critical to continued success. Challenged to both sustain and expand the customer base, businesses need industry strength tools to acquire, service and support their most important asset. QAD CRM helps the sales force work smarter and create customer relationships that drive revenue; marketing automation capabilities build pipeline by helping sales and marketing professionals target the right markets and execute campaigns profitably.